Role OverviewRZR is a mobile DSP with four product lines - UA, retargeting, CTV, and RZR Computer, our creative intelligence platform. As Director of Marketing, you will own product marketing and technical content across all four: positioning and messaging architecture, launch GTM, competitive intelligence, sales enablement, and the content that carries it - one-pagers, decks, case studies, research.
You will partner daily with product, sales, and the CMO, and you will produce the work yourself. This is a hands-on seat, not a delegation layer. We are looking for someone from mobile adtech or programmatic who can read a bidding or attribution doc without a translator and has shipped launches with measurable pipeline impact.
This role starts as an IC with a clear path to managing the content and design pod as the function scales.
Key ResponsibilitiesProduct Marketing- Own positioning and messaging architecture for all four product lines, segmented by buyer type - performance UA teams, agencies, and brand/CTV buyers
- Run launch GTM end to end for key product releases: launch narrative, enablement package, multi-channel campaign, and demo-generation targets
- Build and maintain the competitive intelligence program: battlecards, objection handling, win/loss inputs, and category monitoring across DSPs and creative optimization vendors
Technical Content Production- Personally produce the technical content engine: one-pagers, decks, case studies, research reports, and blog content grounded in real platform mechanics - bidding, attribution, incrementality, creative optimization, CTV measurement
- Distill roadmap-stage product material into client-facing assets that pass executive and sales review the first time, with every claim sourced and ready to ship
- Run AI-assisted production workflows with a defined quality gate - nothing ships as raw model output
Cross-Functional Partnership- Serve as marketing's primary partner to product: translate the roadmap into market-facing narrative and flag substantiation gaps before launch, not after
- Equip sales with product-specific collateral and proof systems - case studies, vertical examples, competitive coverage - and hold a measurable sales satisfaction bar on marketing support
- Get executive input from the CEO, CRO, and product early so gaps surface before final review instead of during it
Required Skills and ExperienceMust-Have- 8+ years in B2B marketing, with 4+ in mobile adtech, programmatic, or the MMP ecosystem - fluent in DSP economics, RTB, attribution, SKAN and privacy shifts, and creative optimization without needing a translator
- Product marketing depth: has built or led a PMM function, owned messaging architecture segmented by buyer type, and run competitive intelligence programs including battlecards, objection handling, and category monitoring
- Launch track record with numbers attached - can point to specific launches they ran and the pipeline, KPI, or adoption outcomes that followed
- Hands-on producer who personally writes and builds one-pagers, decks, case studies, and research; portfolio will be tested with a work sample
- Uses AI to scale production and competitive intel while holding a client-ready quality bar
Nice-to-Have- Time at a DSP, SSP, MMP, or creative optimization vendor (Yieldmo, Liftoff, Moloco, AppsFlyer, Adjust, Singular, Smadex, or similar)
- Published commentary or contributor presence in trade press - AdExchanger, Digiday, eMarketer, Mobile Dev Memo
- Gaming or app-economy vertical knowledge
Work SetupSan Francisco, CA preferred. Also open to candidates based anywhere in the United States on a remote basis.
