About the RoleStep is looking for an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function. This person will be instrumental in our overall growth and product strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem-solver, and is excited about the opportunity to engage with Gen Z and the broader product ecosystem at Beast Industries.
In this role, you will:- Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing
- Own the cross-functional operations between Step and Beast Industries, developing and launching collabs, product integrations, and partnership expansion
- Drive strategy and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
- Deliver best-in-class loyalty and gamification programs at scale
- Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
- Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
- Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
- Oversee and lead the team's development of annual and quarterly plans to drive growth across the customer lifecycle to generate high-impact and meaningful learnings.
- Build, develop, and mentor a product marketing team including lifecycle marketers; lead with a passion for learning and development
You might thrive in this role if you have:- 8+ years of experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment
- Product marketing experience working across the funnel in B2C tech and/or a consumer app
- Strong preference for a player-coach role, unafraid to roll up your sleeves and get hands-on with campaign development
- Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
- Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
- Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions, and drive growth
Core technologies we use:- Braze
- Mixpanel
- Looker
- Claude
- Twillio
LogisticsLocation: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings
Reports to: Chief Marketing Officer
Education: Bachelor's degree or an equivalent combination of education, training, and experience
We encourage you to apply even if you don't meet every single qualification. Strong candidates rarely check every box, and we'd rather meet you than miss you.
