Director of MarketingThe Opportunity We're looking for a Director of Marketing to lead Cossette's brand marketing engine. This is a senior, high-impact role responsible for how Cossette shows up in the market from brand positioning and integrated campaigns to events, paid media, and digital presence. You'll be the steward of our reputation, the architect of our narrative, and the driver of pipeline influence among enterprise clients and senior marketers.
Transparency matters to us. For this role, you can expect a salary between $110,000-130,000 annually, depending on experience. This is for an existing vacancy.
What You'll Do - Set the direction for Cossette's brand: how we show up, what we say, and how consistently we say it across every touchpoint.
- Shape Cossette's positioning and turn it into messaging that makes enterprise clients choose us over everyone else.
- Lead integrated campaigns that build perception over time: quarterly moments, major launches, and high-stakes initiatives that keep Cossette front of mind.
- Build Cossette's presence in Toronto and Vancouver through events that matter: industry conferences, owned experiences, and sponsorships that put us in the right rooms with the right people.
- Work closely with the paid media team to make sure every dollar spent reinforces who we are and attracts the buyers we want.
- Treat the Cossette website as a living brand asset, not a static brochure. Keep the messaging sharp, the structure clear, and the performance improving.
- Identify and build partnerships that extend Cossette's reach and borrow credibility from brands and platforms our audience already trusts.
- Stay tightly connected to the PR and Content Marketing team so our storytelling, thought leadership, and campaigns are pulling in the same direction.
- Mine the agency for the stories, proof points, and ideas worth amplifying. Work closely with Account, Creative, Technology, Business Development, and Strategy to find them.
- Track what's working. Measure brand performance, campaign impact, and pipeline influence, then use what you find to keep getting sharper.
What You Bring - 10+ years of marketing experience, with a proven track record in strategic brand building, integrated campaigns, and demand generation within an agency.
- Deep expertise in brand strategy and positioning, with a strong ability to translate complex narratives into compelling, market-facing messaging.
- Experience owning and managing events programs across multiple markets.
- Fluency in paid media strategy and performance optimization.
- Hands-on experience owning a website as a brand and conversion asset.
- Strong data literacy - you know how to measure what matters and use insights to drive decisions.
- Exceptional collaborator and communicator who can work effectively across creative, strategy, and commercial teams.
- A sharp eye for creative quality and brand consistency.
- Experience in a Canadian agency is a must.
What's in it for you: We value the 'whole you' - An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
- Hybrid work models and flexible hours
- Generous Vacation starting at 3 weeks + 1 extra week over the holidays
- Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
- Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!
We are obsessed with learning and being better humans - In-house learning & development sessions and annual career and growth conversations'
- Access to internal network of opportunities across all agencies
- Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)
We invest in your health and wellness: - Flexible benefits to support your lifestyle and life stage - with personal wellness spending accounts you can allocate to anything from gym memberships to pet care.
- Comprehensive mental health support including on the go personalized therapy, access to health practitioners 24/7, and a holistic array of health and wellness resources
- Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded
- Unlimited sick & personal days
- Parental leave top up
Expiry Date Notice: This job description expires on July 24th 2026
To ensure a fair and consistent evaluation for all candidates, our interviewers are supported by an AI tool that securely takes notes during the conversation
We're humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We'll reach out directly to those we'd like to meet for an interview.
By joining Cossette , you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we're made of. A whole network of them.
