Director of Marketing - North America @MYTHERESA

LuxExperience

$155K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of digital marketing experience, including 3+ years in a leadership role within luxury sectors
  • Expertise in digital acquisition frameworks and modern CRM systems
  • In-depth understanding of high-net-worth individual (HNWI) consumer behavior
  • Proven track record managing multi-million dollar marketing budgets
  • Exceptional analytical, communication, and storytelling skills
  • Strong collaborative skills with cross-functional teams

Responsibilities

  • Formulate annual marketing strategy to drive revenue and market trend alignment
  • Manage a multi-million dollar budget for performance marketing efforts
  • Develop lifecycle marketing strategies to enhance customer retention
  • Oversee brand campaigns and ensure consistency in luxury branding
  • Establish KPI frameworks to measure ROMI and provide data-driven insights
  • Recruit and mentor a high-performing marketing team

Benefits

  • Paid time off
  • Special leave of absence
  • Language and e-learning courses
  • Staff discount of up to 30%
  • Discounted membership for selected sports platforms & gyms
  • 401K Plan
  • Medical & dental insurance
  • Life insurance
  • Long-term disability insurance
  • Medical leave family coverage
  • Social Day
  • Employee Share Purchase Plan
Full Job Description
To support our Marketing team we are searching for a Director - Marketing for North America to be based in our New York office.

WHAT YOU WILL DO
  • Drive Strategic Growth: Formulate the annual marketing strategy aligned with revenue targets, identifying emerging market trends to scale our North American footprint.
  • Scale Digital Acquisition: Own a multi-million dollar budget and lead performance marketing across paid search, paid social, affiliate networks, retargeting, and organic SEO channels.
  • Elevate CRM & Retention: Develop sophisticated lifecycle marketing strategies (email, SMS, loyalty) and partner with Personal Shopping to maximize Customer Lifetime Value (LTV).
  • Champion Brand Activations: Oversee high-impact brand campaigns, influencer partnerships, and experiential activations while ensuring total consistency of our premium luxury voice.
  • Lead Advanced Analytics: Establish rigorous KPI and reporting frameworks to measure return on marketing investment (ROMI) and present data-driven insights to executive leadership.
  • Inspire Team Excellence: Recruit, mentor, and cultivate a high-performing marketing department rooted in a culture of accountability, innovation, and cross-functional collaboration.


WHO YOU ARE
  • Experienced Luxury Marketer: You bring 8+ years of progressive digital marketing experience, including 3+ years in a leadership role within luxury retail, fashion, beauty, or premium e-commerce.
  • Data-Driven Architect: You possess deep expertise across digital acquisition frameworks, modern CRM systems, and performance data optimization.
  • VIP Engagement Expert: You have a nuanced understanding of high-net-worth individual (HNWI) consumer behavior, omnichannel customer journeys, and elite client cultivation.
  • Financial & Agency Steward: You have a proven track record of successfully managing and optimizing multi-million dollar marketing budgets and top-tier external agencies.
  • Executive Communicator: You possess exceptional analytical and communication skills, with a unique ability to translate complex data into compelling strategic narratives.
  • Collaborative Leader: You excel at building cross-functional relationships, partnering seamlessly with Creative, Events, Personal Shopping, and Executive Leadership teams.


WHAT WE OFFER
  • Annual salary up to $155k+ bonus depending on experience
  • Paid time off
  • Special leave of absence
  • Language and e-learning courses
  • Staff discount of up to 30%
  • Discounted membership for selected sports platforms & gyms
  • 401K Plan
  • Medical & dental insurance
  • Life insurance
  • Long-term disability insurance
  • Medical leave family coverage
  • Social Day
  • Employee Share Purchase Plan


Experience Level: DirectorWorkplace Type: Hybrid

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