Director of Marketing - HGI/Canopy Chicago

Schulte Hospitality Group

$80K — $95K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications or related field
  • 1-3+ years of experience in Marketing, Public Relations or related field
  • Ability to work effectively in fast-paced environments
  • High level of organizational skills
  • Strong understanding of revenue management principles

Responsibilities

  • Promote teamwork and effective communication among co-workers
  • Provide pricing recommendations and approve special corporate rates
  • Develop knowledge of hotel operations including food & beverage and guest services
  • Drive customer loyalty through service excellence
  • Identify and pursue new business opportunities through networking
  • Create dynamic marketing plans to drive traffic to hotel and amenities
  • Manage property marketing budgets and keep website updated

Benefits

  • Paid Time Off (PTO) in accordance with company's policy
  • Flexible work hours that may include evenings, weekends, and holidays
  • Opportunity to engage with the community
  • Experience in a supportive, teamwork-oriented environment
  • Potential for creative involvement in promotional material design
Full Job Description
JOB DUTIES AND RESPONSIBILITIES
  • Maintain and promote a teamwork environment with effective and clear communication amongst co-workers through positive leadership
  • Provide pricing and guidance recommendations to sales staff, review and approve any special corporate negotiated rates
  • Develop a working knowledge of the operations of the hotel, including food and beverage, guest services, reservations
  • Develop a complete knowledge and ensure adherence to company sales policies and SOPs
  • Drive customer loyalty to grow share of the account by delivering service excellence throughout each customer experience
  • Provide guidance for RFP Season Annually to National Sales with the help from GM and/or Regional DOS & National Sales
  • Ensure all pertinent aspects of solicitation, closing, and customer communications are complete and documented for the team
  • Identify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking events
  • Drive traffic to the hotel, on-site dining and spa through concepting and executing dynamic marketing plans inclusive of advertising, email campaigns, local events, programming and sponsorships
  • Develop relationships with local like-minded businesses to create meaningful partnerships. Interact and build relationships with the community to generate brand awareness and engagement
  • Work directly with PR agency to drive awareness of the hotel, spa and food and beverage outlets
  • Create and updating property marketing calendars
  • Concept and execute programming events for the property and food & beverage outlet
  • Work with social agency on content plan and oversee any photoshoots
  • Interact with community on social platforms to drive followers and engagement
  • Assist with property marketing and promotions by being involved in design and creation process for promotional materials such as offers, e-blasts, advertising and collateral
  • Manage property marketing budgets
  • Keep website up-to-date with latest information


EDUCATION AND SKILLS
  • Bachelor's degree in Marketing, Communications or related field
  • 1-3+ years of experience in Marketing, Public Relations or related field
  • Work effectively in a fast-paced environment and consistently demonstrate a high level of organizational skill


KNOWLEDGE, SKILLS AND ABILITIES
  • Strong analytical skills relative to impact on hotel revenues
  • Ability to communicate effectively verbally and in writing
  • Strong interpersonal skills
  • Strong understanding of revenue management principles
  • Proficient in Microsoft Office Products, focus on Excel, Word and Outlook
  • Ability to travel as needed
  • Must have flexible work hours that may include evenings, weekends, and holidays


*The hiring process may consist of a phone interview, manager(s) interview, drug screen, background check, reference checks, and potential employment assessment. This job description is only intended to provide a general description of the benefits and compensation applicable to this position. Paid Time Off (PTO) is available for eligible associates in accordance with the Company's Paid Time Off policy. Specific compensation and benefit details will be discussed during the interview process.

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