Director of Marketing

Reports to: Senior Director of Brand, Marketing & Communications

Direct reports: Promotions Coordinator, Digital Marketing Coordinator

Location: Indianapolis, IN

Status: Full-time, Exempt

Position Summary

The Director of Marketing leads integrated campaigns that turn interest in the Indianapolis Indians into ticket purchases and repeat visits. This hands-on role plans and delivers audience-focused marketing across email, text, web, paid media, and other channels; manages the campaign calendar and agency relationships; and uses customer and sales data to improve results. Working within the team's brand strategy, the director connects season-long messaging, game promotions, and individual game needs to clear audience and revenue objectives.

Major Responsibilities

• Build and maintain an integrated marketing plan and campaign calendar tied to single-game ticket sales, advance purchases, first-time buyers, repeat visits, fan engagement, and brand goals. Prioritize games and audiences based on sales pace and opportunity.
• Plan, build, launch, test, and improve email and SMS campaigns. Use purchase history, expressed interests, and engagement data to develop relevant audience segments, post-purchase journeys, repeat-visit efforts, and lapsed-buyer campaigns. Manage exclusions and communication preferences.
• Own campaign briefs, audience strategy, key messages, copy, channel plans, website campaign content, asset requirements, timelines, and launch quality. Coordinate with creative and social teams on execution and brand consistency.
• Collaborate with sponsorship, ticketing, and community relations teams to develop integrated marketing campaigns that support revenue growth and fan experience
• Guide paid media and agency work: set objectives and briefs, review targeting and creative, monitor spending and results, and recommend changes in budget or tactics within established approval limits.
• Analyze ticket sales, customer behavior, campaign response, website activity, and media results. Establish useful baselines; distinguish orders, tickets, buyers, revenue, and attendance; and share timely recommendations with leadership.
• Develop promotional strategies, theme nights, and fan engagement activations to enhance the game-day experience.
• Monitor fan insights, market trends, and campaign performance to drive data-informed marketing decisions.
• Manage the marketing budget and campaign workflow, including internal approvals, external partners, production lead times, and on-time delivery.

Skills and Qualifications

• Bachelor's degree in marketing, communications, business, or a related field
• 6+ years of progressively responsible marketing experience, including independent ownership of consumer-facing campaigns, budgets, and measurable outcomes.
• Hands-on experience with CRM and email marketing, including audience segmentation, campaign production, testing, and reporting. Experience with SMS and customer retention is valuable.
• Ability to interpret sales and campaign data in spreadsheets, identify meaningful trends, and turn findings into practical decisions. Familiarity with website analytics and paid-media reporting.
• Strong leadership skills with experience managing teams and collaborating across departments.
• Strong writing and creative-brief skills, sound brand judgment, and the ability to tailor a message to different audiences without losing a consistent voice.
• Experience directing agencies or external partners and leading work across teams without relying on direct-report authority. Strong planning and follow-through during a busy season.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Strong interpersonal and communication skills for engaging with internal stakeholders, sponsors, and fans.
• Passion for sports and an understanding of the unique dynamics of sports marketing and fan engagement.
• Ability to manage high-pressure situations with professionalism, discretion, and strategic thinking.

Compensation

• Salary commensurate with experience, plus bonus structure (when eligible)
• Benefits include paid vacation & sick time, 401(k) plan (when eligible) and health, dental and vision insurance

About the Indianapolis Indians

The Indianapolis Indians are the professional Triple-A baseball club affiliate of the Pittsburgh Pirates. In continuous operation since 1902, the organization believes in creating affordable and memorable experiences for fans so they can grow closer together with family, friends and the community through the game of baseball. The Indians play their home games at Victory Field, a 13,750-seat ballpark located in downtown Indianapolis and White River State Park. The venue opened in 1996 and has received numerous national accolades as one of the best minor league ballparks in the United States. The team has led Minor League Baseball in combined total attendance over the past six seasons. In 2018, the organization was recognized as Ballpark Digest Team of the Year. It was also named a 2019 Best Places to Work by the Indiana Chamber of Commerce.