Job Description
Director of Growth
ABOUT THE JOBThe
Director of Growth will lead Blaze Media's consumer-facing marketing and growth strategy across the full customer lifecycle - from audience engagement and acquisition through subscription conversion, retention, e-commerce, merchandising, and ongoing customer value.
This role will serve as a strategic connector across marketing, subscriptions, e-commerce, merchandising, content, product, technology, and operations. The ideal candidate understands how the pieces of a modern media business work together and has an instinct for identifying opportunities to grow both the audience and the business.
This is a highly cross-functional, data-informed leadership role for someone who can see the entire customer journey, identify opportunities across channels, and turn those opportunities into measurable growth.
DUTIES AND RESPONSIBILITIESAudience & Growth Strategy- Develop and execute an integrated, omni-channel strategy to grow audience engagement, customer acquisition, subscriptions, and revenue across Blaze Media's brands and products.
- Own the consumer marketing strategy across the customer lifecycle, from audience engagement and acquisition through conversion, retention, and long-term customer value.
- Identify opportunities to connect Blaze's content, personalities, products, subscriptions, and commerce offerings to create a cohesive customer experience.
- Partner with executive leadership to establish growth priorities, revenue opportunities, KPIs, and measurable business objectives.
Subscription Growth & Retention- Lead strategies to grow paid subscriptions, improve conversion and activation, reduce churn, and increase subscriber lifetime value.
- Analyze subscriber behavior, conversion rates, churn, retention, and customer lifetime value to identify opportunities for improvement.
- Partner with content, product, and technology teams to improve the subscriber experience and optimize conversion opportunities.
Email, CRM & Lifecycle Marketing- Lead the overall email and lifecycle marketing strategy across Blaze Media's audience and customer base.
- Develop segmentation, personalization, automation, and targeted customer journeys that support acquisition, conversion, engagement, retention, and reactivation.
- Continuously test and optimize messaging, offers, frequency, and customer journeys using audience and behavioral data.
E-Commerce & Merchandising- Provide strategic leadership for Blaze Media's e-commerce business, including online sales, merchandising, product strategy, promotions, and customer experience.
- Develop e-commerce strategies that drive revenue, margin, customer acquisition, and repeat purchases.
- Identify opportunities to develop and promote merchandise around Blaze Media's brands, personalities, programming, events, and audience interests.
- Monitor e-commerce performance, inventory, conversion, average order value, and customer behavior to identify growth opportunities.
Customer Experience & Engagement- Serve as a champion for the customer across Blaze Media's consumer-facing businesses.
- Develop strategies that create a consistent and compelling experience across subscriptions, email, e-commerce, digital products, and other customer touchpoints.
- Use customer feedback and behavioral data to identify friction points, improve engagement, and strengthen customer loyalty.
Marketing Performance & Revenue- Establish and monitor KPIs across audience engagement, customer acquisition, subscriptions, retention, e-commerce, and revenue.
- Translate marketing and customer data into actionable insights and recommendations for executive leadership.
- Partner with Finance and leadership on budgets, forecasts, revenue targets, and business planning.
- Evaluate marketing investments and prioritize initiatives based on measurable business impact.
Cross-Functional Leadership- Partner closely with the Chief Marketing Officer, Social Media Director, Operations, Content, Product, Technology, Finance, and other business leaders to align marketing and revenue initiatives.
- Collaborate with Blaze personalities and programming teams to develop campaigns and opportunities that leverage talent, content, and audience relationships.
- Lead and develop internal team members and/or agency and vendor relationships supporting lifecycle marketing, e-commerce, and audience growth.
EDUCATION AND EXPERIENCE - 7-10+ years of progressive experience in marketing, growth marketing, lifecycle marketing, e-commerce, subscriptions, consumer marketing, or a related field.
- Proven experience developing and executing omni-channel marketing strategies.
- Demonstrated success growing revenue, customers, subscribers, or engagement through data-driven marketing initiatives.
- Strong understanding of customer acquisition, conversion, retention, lifecycle marketing, and customer lifetime value.
- Experience with email marketing, CRM, segmentation, automation, and customer journey development.
- Experience with e-commerce, digital merchandising, and/or including an understanding of subscription or membership-based products, conversion, promotions, product performance, and customer behavior.
- Strong analytical skills and the ability to translate data into clear business decisions.
- Experience managing budgets, forecasts, performance reporting, and/or revenue targets.
- Strong cross-functional leadership and communication skills.
- Ability to balance strategic thinking with hands-on execution in a fast-moving environment.
- Experience leading teams, agencies, vendors, or cross-functional initiatives.
- Entrepreneurial mindset with the ability to identify opportunities, move quickly, and build new programs from the ground up.
THE IDEAL CANDIDATE The strongest candidate will naturally think about the
entire customer journey, not just individual marketing channels. Focusing on opportunities to connect content, audience, subscriptions, commerce, and revenue. You are comfortable discussing overall marketing strategy and business performance. Using data to make decisions but understand the importance of creating a compelling customer experience.
