Location: Irvine, CA (Onsite)
Compensation: $110,000-$190,000 base salary, performance bonus, equity for strong candidates, and comprehensive benefits.
How to ApplyThink you're a great fit? We'd love to see your work.Please send your resume, along with cover letter (explaining how you built past creator growth engines) to subject line: (Director of Creator Growth & Creative Strategy). Also please include your target salary requirement, and your current city of residence.The RoleWe're looking for a
Director of Creator Growth & Creative Strategy to build Bidbus's creator growth engine from the ground up.
This is not a traditional influencer marketing role. You'll define our creator strategy, develop breakthrough campaign concepts, and build partnerships with creators-from micro influencers to top-tier talent-to make creator-led growth a major customer acquisition channel.
You'll work directly with the CEO and collaborate closely with Growth, Product, Design, and Performance Marketing.
What You'll Do- Build Bidbus's creator and influencer growth strategy from 01.
- Develop original campaign concepts, creative angles, and storytelling frameworks.
- Identify and partner with the right creators across YouTube, TikTok, Instagram, and emerging platforms.
- Build scalable influencer, ambassador, affiliate, and long-term creator programs.
- Lead campaigns from strategy through execution with internal teams, agencies, and creators.
- Measure awareness, traffic, qualified seller leads, listings, and customer acquisition.
- Repurpose high-performing creator content for paid channels when appropriate.
- Over time, build and lead the creator growth function.
What We're Looking For- 7+ years of experience in creator marketing, influencer marketing, creative strategy, brand, or growth.
- Proven experience developing creator or influencer programs for a consumer company.
- Strong creative instincts and a portfolio of standout creator campaigns.
- Deep understanding of creator platforms, audiences, and partnership models.
- Ability to connect creative ideas with measurable business outcomes.
- Strategic thinker who is highly hands-on and comfortable building from zero.
Bonus Points- Marketplace, consumer tech, automotive, mobility, fintech, or DTC experience.
- Experience building a creator function from scratch.
- Experience with ambassador, affiliate, referral, or community programs.
- Experience managing agencies or creator operations support.
