Virgin Hotels

Director of Casino Marketing

Virgin Hotels • $90K — $130K *
Las Vegas, NV 89110In-Person
Hospitality & Recreation
5 - 7 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, economics, or finance; or 5+ years of progressive marketing experience
  • Proven ability to drive casino revenues
  • Strong command over detailed financial responsibilities
  • Excellent written and oral communication skills
  • Leadership experience in a high-volume casino environment
  • Ability to obtain Nevada Gaming Registration
  • 7+ years of marketing experience, with at least 5+ years in a management role

Responsibilities

  • Develop strategies, goals, and budgets for consumer programs, promotions, and special events
  • Plan, lead, and execute casino marketing initiatives to maximize profitability
  • Identify and prioritize new partnership opportunities for growth
  • Submit rules and regulations for compliance approval; establish internal controls for promotions
  • Lead promotional requirements with internal and external stakeholders
  • Ensure consistent communication strategies across marketing components
  • Manage hotel yield process to optimize gaming revenues
  • Prepare and manage marketing budgets and recommendations for revenue enhancements

Benefits

  • Collaborative work environment with cross-departmental teamwork
  • Opportunity to play a pivotal role in driving revenue and enhancing customer experience
  • Growth potential within a leading casino operation
  • Flexible work hours that accommodate various schedules
  • Engagement with both internal teams and external partners to foster professional relationships
Full Job Description
YOUR MISSION (The Job Description)

This position is responsible for the design, oversight and execution of all revenue generating programs, including database, mail, email, app, promotions, special events, player development, affiliate and independent agent. You will also collaborate with property marketing and gaming teams to ensure seamless execution and integration.

THE NITTY-GRITTY (The Essential Job Duties)
  • Work with the Vice President of Casino to develop strategies, goals, and budgets for all consumer programs/promotions, entertainment programming, and special events
  • Proactively plan, lead and execute casino marketing initiatives that drive accretive revenues and yield maximum profitability
  • Identify and prioritize new partnership opportunities that drive growth, expand market reach, or enhance customer experience
  • Develop and submit all rules and regulations to compliance and/or regulators for approval as required. Establish internal controls for all promotions and events
  • Lead and execute promotional requirements with various internal departments, external agencies, affiliated sponsors and other areas as required
  • Work with casino marketing communications, advertising, entertainment, social media, website and PR teams to ensure consistent communication strategies across all components of marketing
  • Effectively manage our hotel yield process to deliver maximum gaming revenues from our hotel guests
  • Prepare and manage the annual marketing budgets and recommendations for short and long-term revenue enhancements.
  • Manage all area respective financials
  • Initiate cost saving measures for the department that still provides consistency with quality and does not interrupt the business
  • Ability to apply data driven post event and promotional analysis to revise strategy and execution to drive profitability and efficiency
  • Perform other related duties as assigned and promote excellent guest service and employee relations skills
  • Perform other duties as assigned

WHAT IT TAKES (The Qualities We Look For)
  • Must possess excellent written and oral communications
  • Ability to objectively lead and measure individuals, teams, and processes to improve organizational performance.
  • Must possess revenue management and maximization experience and ability to align with Finance and Human Resources to meet strategic marketing objectives

MUST HAVES
  • Current, legal, and unrestricted ability to work in the United States
  • Proven experience in driving casino revenues
  • Strong command of department detailed financial responsibilities
  • Excellent communication skills
  • Great team leadership abilities
  • Current, legal, and unrestricted ability to work in the United States
  • Ability to obtain Nevada Gaming Registration
  • Bachelor's degree in marketing, communications, economics, or finance and/or five (5) years of progressive marketing experience required
  • Previous experience as a senior leader in high volume complex casino environment with oversight of multiple FTEs in several of the following disciplines: advertising, casino marketing, database marketing, direct marketing, mass media, marketing communications
  • Exceptional knowledge of event execution, attention to detail, and the ability to manage direct team and vendors
  • Extensive experience with Microsoft products/programs (I.e., Word, Excel, PowerPoint) required
  • Must possess financial analysis skills to evaluate marketing programs proforma/postforma
  • Intermediate to advanced skills with casino and slot management systems (i.e. IGT) required
  • 7+ years in marketing experience, with at least 5+ years in a management role

WOULD BE NICE TO HAVE'S
  • Basic understanding of the Casino Marketing budget process
  • Knowledge of planning and executing events and promotions
  • Ability to define business requirements for technical solutions
  • Intermediate project management skills
  • Knowledge of IGT player tracking, rewards program and special events

THE WORKING CONDITIONS
  • Office work environment
  • Must be able to sit in front of a computer screen for long periods of time and use all tools and equipment customary to the position
  • Must be able to withstand prolonged sitting, standing, stretching, bending, and kneeling without restriction, work indoors and be exposed to various environmental factors such as, but not limited to, CRT fatigue, sound, dust, cigarette smoke, light (including flashing lights), and pet dander/hair
  • Must be able to work in a fast-paced, busy, and somewhat stressful environment, and maintain physical stamina and mental attitude while dealing effectively with guests, management, team members, and outside contacts while working under pressure and meeting deadlines
  • Must be able to work various shifts and flexible hours including nights, holidays and weekends
  • Minimal travel may be required for this position

VALUABLE TRAITS
  • 50% logical / 50% creative / 100% AWESOME
  • Enjoy working with a team and alone as the situation dictates
  • Adaptive, Flexible!
  • Embody "great attitude"
  • Unwavering integrity and endless work ethic
  • Appreciate constructive feedback, as well as graciously providing the same
  • Tenacious and self-motivated

This is not an exhaustive list of duties, responsibilities, and conditions

About Virgin Hotels

Virgin Hotels is a lifestyle hotel brand that combines heartfelt service, straightforward value, and a seamless, personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson's Virgin Group is known for. The brand's first property, Virgin Hotels Chicago, opened in 2015, and the company has since expanded to include hotels in San Francisco, Dallas, Nashville, and Las Vegas. The brand's hotels feature innovative design, functional spaces, and a range of amenities, including multiple dining and drinking outlets, fitness centers, and meeting and event spaces. Virgin Hotels is committed to sustainability and social responsibility, and the company has implemented a number of initiatives to reduce its environmental impact and support local communities. The company was founded in 2010 and is headquartered in Chicago, Illinois.
Learn more about Virgin Hotels
Size
1,000 employees
Industry
Hospitality & Recreation
Founded
2010
* Ladders Estimates

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