Director of Casino Marketing

Delaware Racing Association

$90K — $120K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • College Degree required
  • Minimum of five years in Casino Marketing
  • Ability to pass a background check for Delaware State Lottery
  • Strong organizational, verbal, and written communication skills
  • Excellent leadership and interpersonal skills
  • Knowledge of MS Office, Casino Marketplace, and PKMS preferred
  • Ability to maintain confidentiality of sensitive information

Responsibilities

  • Manage payroll, hiring, training, and scheduling of staff in various departments
  • Ensure service excellence and compliance with regulations
  • Act as a role model, coaching team members and setting clear expectations
  • Handle guest complaints with professionalism and tact
  • Collaborate on guest satisfaction surveys to enhance overall experience
  • Develop and implement employee service programs that promote engagement
  • Oversee Player Rewards Store and Gift Shop operations

Benefits

  • Opportunity for professional growth within a dynamic environment
  • Exposure to high-level operational management in a casino setting
  • Engagement in enhancing guest experiences through direct feedback
  • Collaboration with senior management in marketing initiatives
  • Flexible scheduling accommodating nights and weekends
  • Involvement in unique promotions and events to boost guest satisfaction
Full Job Description
JOB RESPONSIBILITIES:
  • Oversee Player's Club, Platinum Services, Player Development & Promotions & Special Events staff and the gift shop.
  • Responsible for providing the execution of service excellence.
  • Acts as a role model and coaches while developing team members using a consistent, approachable demeanor and clearly articulating expectations.
  • Ensures adherence to department & company procedures and compliance with Delaware Lottery Rules and Regulations, and other regulations as required.
  • Development of all Managers, Executive Hosts, Supervisors and Representatives to meet the standards and expectations of company mandated service standards.
  • In conjunction with the Vice President of Marketing, consistently updates and analyzes guest satisfaction surveys to identify ways to enhance the overall guest experience.
  • Address and resolve all guest issues with tact and care in accordance with department policies, procedures and recommendations.
  • Develop and implement employee-based service programs that generate fun and anticipation for front line team members to drive strong email capture and better guest satisfaction survey scores.
  • Maintain professionalism and confidentiality at all times when working with other team members and guests.
  • Communicate (both written and verbal) with all related departments regarding special events, promotions and marketing calendar programming.
  • Assists staff at all events, promotions, drawings and tournaments.
  • Execution and maintenance of the Executive Host incentive plan in conjunction with Planning & Analysis and Vice President of Marketing.
  • Adheres to the approved Marketing budget at all times and assists in the pre and post analysis for events, promotions, drawings and tournaments.
  • Performs all other duties as assigned.
JOB REQUIREMENTS:
  • College Degree required
  • A minimum of five (5) years of related Casino Marketing experience required
  • Must be able to successfully complete the background check and licensing process, required by the Delaware State Lottery.
  • Strong organizational, verbal and written communication skills required.
  • Must possess strong leadership, interpersonal and customer relations skills.
  • Knowledge of MS Office, Casino Marketplace and PKMS preferred.
  • Ability to work directly supervised, independently with minimal supervision and collaboratively in groups.
  • Maintains confidentiality with regards to employee concerns and sensitive department information.
  • Must be able to work a flexible schedule according to business needs, including nights, weekends and holidays.
  • Ability to consistently comprehend, retain, and/or execute written, verbal and/or demonstrated directions, explanations and guidance.
  • Must be able to lift, pull, or push up to fifty (50) lbs. without difficulty.

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