Director of Business Development - Hospice

The Pennant Group, Inc.

• $110K — $130K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in healthcare business development, sales, or marketing leadership, ideally in hospice or related fields.
  • Bachelor's degree in Business, Marketing, or Healthcare Administration preferred.
  • Demonstrated success in building referral networks and growing census.
  • Experience in mentoring and developing sales teams.
  • Strong skills in communication, presentations, relationship-building, and negotiation.
  • Strategic thinker capable of market analysis and executing growth strategies.
  • Familiarity with healthcare operations and payer systems.

Responsibilities

  • Lead business development and marketing efforts for the hospice agency.
  • Create and implement strategic plans for expanding hospice referrals.
  • Establish and nurture relationships with hospitals, physicians, and referral sources.
  • Recruit and develop a high-performing business development team.
  • Conduct market analysis to uncover growth opportunities.
  • Collaborate with clinical and operational leaders on service promotion.
  • Engage with executive leadership on growth strategies and partnerships.
  • Negotiate and sustain relationships with payers and government entities.

Benefits

  • Medical / Dental / Vision Insurance
  • Paid Time Off
  • 401(k) matching
  • Employee Assistance Program
  • FSA / HSA
  • Life Insurance
  • Pet Insurance
  • Employee Referral Program
Full Job Description


As the Director of Business Development, you will lead our hospice growth strategy, expand referral partnerships, and strengthen our presence within the healthcare community. You will shape organizational growth, collaborate with executive and clinical leaders, and help ensure more patients and families have access to exceptional hospice care when they need it most.

Our Commitment To You
  • Represent a trusted hospice provider known for compassionate care while building meaningful partnerships across the healthcare continuum.
  • Play a vital role in creating positive experiences for referral partners and patients alike.
  • Mentor a talented team in a culture that values innovation, accountability and teamwork.


Your Impact
  • Lead all business development and marketing initiatives for the agency.
  • Develop and execute strategic growth plans to expand hospice referrals and market presence.
  • Build and maintain strong relationships with hospitals, physicians, skilled nursing facilities, assisted living communities, case managers, and other key referral sources.
  • Recruit, mentor, and manage a high-performing business development team.
  • Conduct market analysis to identify opportunities, trends, and competitive positioning.
  • Partner with operational and clinical leaders to promote specialty programs and service offerings.
  • Collaborate with executive leadership on strategic planning, growth initiatives, and payer relationships.
  • Negotiate and maintain relationships with managed care organizations, government agencies, and payer sources.
  • Monitor marketing effectiveness and ensure business development activities align with organizational goals.


Requirements
  • 3+ years of healthcare business development, sales, or marketing leadership experience, preferably in hospice, home health, or post-acute care.
  • Bachelor's degree in Business, Marketing, or Healthcare Administration preferred, but not required.
  • Proven success developing referral networks and driving census growth.
  • Experience mentoring, coaching, and developing professional sales teams.
  • Strong communication, presentation, relationship-building, and negotiation skills.
  • Strategic mindset with the ability to analyze markets and execute growth initiatives.
  • Knowledge of healthcare operations, payer environments, and business management principles.


Benefits
  • Medical / Dental / Vision Insurance
  • Paid Time Off
  • 401(k) matching
  • Employee Assistance Program
  • FSA / HSA
  • Life Insurance
  • Pet Insurance
  • Employee Referral Program

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