Director of Advancement Marketing & Communications

Providence College

$100K — $105K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5+ years of experience in creative services or equivalent
  • Excellent writing and storytelling skills for print and digital formats
  • Proven ability to conceptualize and create multi-channel marketing campaigns
  • Ability to inspire and lead a team
  • Strong collaboration skills across functional areas
  • Advanced knowledge of contemporary marketing techniques and CRM platforms

Responsibilities

  • Manage multi-channel marketing campaigns from concept to execution
  • Coordinate marketing and messaging needs for the Office of Institutional Advancement
  • Lead collaborations to create brand-consistent materials for advancement initiatives
  • Supervise the marketing team and ensure resource optimization
  • Facilitate effective marketing support for the College's comprehensive campaign
  • Assess and implement technology platforms for advancement-related marketing

Benefits

  • Comprehensive health and dental insurance
  • 403b retirement plan
  • Flexible benefits plan
  • Tuition benefits for employees and family
  • Employee assistance plan
  • College-paid life and long-term disability insurance
  • Paid time off
Full Job Description
Salary: $100,000.00 - $105,000.00 Annually
Location : Providence College
Job Type: Full-time Staff
Job Number: PC00273
Division: VP of Administration and Board Relations
Department: Marketing and Communications
Opening Date: 08/17/2026
FLSA: Exempt
Bargaining Unit: NU

Overview
Manage, coordinate, and execute strategy and the related creative development and production of digital and print communications supporting the College's development, alumni relations, and engagement efforts.

Duties and Responsibilities
  1. Conceptualizes, coordinates, and develops robust, multi-channel marketing campaigns from idea to execution, to ensure the achievement of goals related to all fundraising initiatives, in addition to programs, events, services, and outreach to alumni, as well as parents, friends, and other constituents. Working with colleagues within Marketing & Communications, especially the assistant director, and in collaboration with advancement personnel, take the lead responsibility in overseeing conceptualization and creation of print and digital pieces relative to development initiatives and major events including Homecoming Weekend, Reunion, and Friars Give, along with all other events and communications meant to engage alumni. (25%)
  2. Lead efforts to ensure that the marketing and messaging needs of the Office of Institutional Advancement are identified, prioritized, coordinated and fulfilled in ways that help achieve goals and optimize the use of resources. Work closely with leaders to develop shared clarity on priorities and messaging imperatives and then activate the Marketing and Communications resources to create the associate materials, often in the context of multiple concurrent projects, all with tight deadlines. Manage expectations and logistics by ensuring that all involved are communicating emerging needs, programmatic changes, and evolving expectations. (20%)
  3. Lead collaborations among marketing and communication and advancement colleagues, and freelance associates, to ensure quality, creativity, and effectiveness of college brand-consistent materials supporting advancement initiatives across all channels, including print, web, email, digital ads, video, media, and social media. Identify and implement new and emerging techniques and technologies that will be useful in achieving strategic goals. Use data and metrics to track the effectiveness of these efforts and adjust--often in real time--to ensure better outcomes. (20%)
  4. Supervise the assistant director, graduate assistant, and the digital marketing team. Coordinate with other leaders in Marketing & Communications to maximize the use of resources and ensure that deadlines are met. (10%)
  5. Manage effective coordination of responsibilities and processes to ensure appropriate marketing and communications support for the College's comprehensive campaign. Assess the current practices and collaborations, working with leaders in advancement, to support the campaign. Facilitate the culture of greater self-service in advancement, where MarCom provides templates, guidance, and support for use by advancement personnel in creating certain routine communications pieces, e.g. presentation slides, certificates, and event signs. Work with advancement leaders to assess overall structures with the goal of determining continual optimal collaboration. (15%)
  6. Serve as the division's point person in the assessment, implementation, and use of technology platforms the College employs for advancement-related marketing, messaging, event management, and data organization. Responsible for contract oversight, as applicable, and for providing marketing and communications expertise for college-wide assessment of new and updated operations systems and processes. (10%

MARGINAL DUTIES:

  1. Perform all other duties as may be required.


Education and Experience
  • Bachelor's degree from an accredited institution required
  • Minimum of five years' experience in high-output, creative services operation or an equivalent combination of education and experience
  • Superb writing skills and storytelling, applicable to both print and digital formats
  • Demonstrated high level of creativity, exemplified by the ability to conceptualize and create successful multi-channel, coordinated marketing campaigns
  • Ability to lead and inspire others
  • Proven capacity to foster effective collaboration in a high-demand, professional environment, especially across functional units.
  • Advanced understanding of contemporary marketing techniques and delivery systems, e.g. Customer Relationship Management platforms and digital marketing.
  • Significant background in market research and the use of data to guide decision-making
  • Significant experience in a higher education or other advancement communications environment
  • Demonstrated experience in creating print and digital pieces that serve as elements of integrated messaging campaigns and initiatives

Supplemental Information
PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Sitting in a normal seated position for extended periods of time
  • Reaching by extending hand(s) or arm(s) in any direction
  • Finger dexterity required to manipulate objects with fingers rather than with whole hand(s) or arm(s), for example, using a keyboard
  • Communication skills using the spoken word
  • Ability to see within normal parameters
  • Ability to hear within normal range
  • Ability to move about

DISCLAIMER: This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the incumbent. Incumbent may be asked to perform other duties as required.
Providence College offers a comprehensive range of valuable benefits to eligible employees, which are designed to:

  • Promote the health and well-being of you and your family
  • Provide financial security while you are working
  • Build financial resources for retirement
  • Help you balance personal and work responsibilities
  • Provide educational opportunities for you and your family


These benefits include but are not limited to health, dental, 403b retirement plan, flexible benefits plan, tuition benefits, employee assistance plan, college paid basic life insurance and long-term disability insurance, and paid time off. To learn more, please visit our Employee Benefits website by clicking the following link: https://human-resources.providence.edu/benefits/

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