Hybrid: 1-2 days/week in office (200 West 41st Street FL 5, New York, NY 10036) (US role, candidates must reside in US at time of application to be considered for this role) Job Description About this job The Director, Audience Activation will be a key player in leading the sales initiatives for MRI-Simmons to grow our Advanced Advertising business, with solutions including data enrichment and audience activation. The ideal candidate will work collaboratively with the Media, Brand and Agency verticals to develop new sales opportunities, lead or participate in Advanced Advertising presentations, assist in developing new Advanced Advertising product initiatives, and finalize negotiations and contracts in relation to closing new business. This position will lead our engagement and penetration of Agency holding companies, specifically with Investment, Programmatic, Video and Activation teams, while supporting our relationships with their Client teams. Responsibilities: Revenue Growth & Deal Leadership 304 Identify, develop, drive new business and upsell existing opportunities focused on audience activation, enrichment and data enablement. 304 Manage end-to-end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessary 304 Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizations Client & Partner Engagement 304 Leverage strong, preferably existing, industry relationships across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teams 304 Lead advanced advertising, audience activation, and other data-driven proposals and presentations that clearly articulate the value of MRI-Simmons audience intelligence 304 Act as a trusted advisor to customers by aligning MRI-Simmons audience solutions to customer business, media, and campaign activation objectives 304 Requires approximately 25% travel; in-agency presence expected. Product & Go-to-Market Collaboration 304 Partner closely with Commercial, Marketing, Operations and Product teams to provide client feedback and input that informs audience development and utilization prioritization 304 Support the development of new data enablement and activation initiatives, partnerships, and go-to-market strategies 304 Serve as a subject matter expert for advanced advertising and audience-based activation, use cases, both external with customers and internal guiding sales colleagues on cross-team opportunities 304 Coordinate outreach and engagement where needed with internal sales colleagues across all verticals Operational Excellence 304 Manage internal sales and audience revenue tracking processes; ensure tracking sheets, audience taxonomies, and CRM accuracy 304 Support revenue collection team where necessary, aligning communication with all stakeholders 304 Collaborate with Operations and Account Management teams when needed define data, technical, and delivery requirements 304 Ensure client reporting requirements contractual obligations are met. Qualifications 304 Bachelors degree required 304 5-10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech 304 Proven success driving audience activation initiatives within agencies or brands 304 Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams 304 Deep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV 304 Demonstrated ability to communicate the value of audience and data-driven solutions in a clear, compelling way 304 Experience applying syndicated audience data to activation, planning, and partnership opportunities preferred 304 Exceptional relationship management and executive-level communication skills 304 Strong negotiation skills with experience navigating complex commercial agreements 304 Highly collaborative, proactive, and self-directed Seller Profile 304 Consultative, self-directed seller and evangelist with a "hunter" mindset and the ability to create opportunity where none previously existed 304 Comfortable leading complex, multi-stakeholder communication efforts, connecting silos in an enterprise environment like a large agency holding company 304 Familiarity with Challenger sales methodology and MEDDICC frameworks preferred 304 Strategic thinker who proactively identifies new use cases and growth opportunities 304 Strong agency presence is preferred with hands-on experience operating within ad agencies, leading educational programming, thought leadership initiatives, and events for agency planning and buying teams #LI-Hybrid US Benefits 304 Comprehensive healthcare plan (medical, Rx, dental, and vision). 304 Flexible spending accounts and a Health Savings Account (including company contributions). 304 Life and AD&D insurance. 304 401(k) retirement plan including company matching contributions. 304 Disability insurance. 304 Tuition Reimbursement. 304 Discretionary paid time off program and 11 paid holidays. 304 Flexible working environment 304 Volunteer time off 304 LinkedIn Learning 304 Employee-Assistance-Program (EAP) Additional Information This role has a market-competitive salary with an anticipated base compensation of the following range: $117,250.00 - $160,000.00. Actual salaries will vary depending on a candidates experience, qualifications, skills, and location. This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more. Our Benefits 304 Flexible working environment 304 Volunteer time off 304 LinkedIn Learning 304 Employee-Assistance-Program (EAP)