Title:Director, Neuroscience Marketing, Migraine
Company:Ipsen Biopharmaceuticals Inc.
Job Description:WHAT - Summary & Purpose of the PositionThe Director, Neuroscience - Migraine Brand Lead is a new, key strategic and leadership role in the Neuroscience Business Unit, US. This is a unique opportunity to shape the future of Dysport in a new therapeutic area and make a meaningful impact for patients living with migraine. You will be part of a passionate, collaborative team committed to innovation and excellence in Neuroscience.
The Migraine Brand Lead will serve as the owner
for the US Migraine indication expansion for Dysport, with end-to-end accountability for enterprise launch strategy, commercial readiness, and long-term brand performance.
This person will report to the Senior Director, Neuroscience Marketing and will be responsible for leading and developing a team of two experienced marketers.
This role will be responsible for the development and execution of the overall US launch strategy. We are seeking a candidate with a strong background in the US launch of migraine therapeutics, and preferably with neurotoxin experience in the space. The ability to drive for success through a cross-functional approach to launch, and the ability to succeed in a fast-paced environment are essential
The role will be responsible for developing, managing, and ultimately executing brand plan. This includes all facets of launch readiness planning, including but not limited to strategy, positioning, segmentation, messaging, creative campaign development/testing, material development, and budget planning/management.
The successful candidate will be responsible for collaborating with cross-functional partners including partnership with Global Launch Team, Data & Analytics, Insights, Sales, Value & Access, Medical Affairs, HEOR, Regulatory and Legal. Additionally, the Director will work with external partners, including creative & media agencies.
Leadership skills and proven track record of building and executing strategic plans in collaboration with multiple cross-functional partners will be critical in this role.
WHAT - Main Responsibilities & Technical CompetenciesThis role is critical to shaping the brand's entry into the migraine space and will key in the development and execution of a comprehensive launch strategy that positions Dysport for success in a competitive and evolving market.
- Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.
- Strategic Planning: Develop and implement comprehensive launch planning strategies to support the launch and growth of Dysport in migraine, ensuring alignment with overall brand objectives, business goals.
- Content Creation: Provide strategic oversight and final approval for HCP and patient marketing strategies and campaigns, ensuring cohesive brand storytelling and efficient deployment of resources. .
- Media Planning & Management: Manage agency partners to establish agency operating models, and develop and execute a comprehensive media strategy that aligns with overall brand objectives; assess performance and optimize investment in external resources
- Relationship Building: Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts.
- Market Analysis: Translate market insights into strategic pivots and portfolio-level recommendations
- Budget Management: Own and manage the migraine launch marketing budget, ensuring effective allocation of resources to maximize the impact of initiatives.
- Performance Metrics: Establishment of KPIs and tracking mechanisms to measure pre-launch effectiveness and readiness.
- Advocacy and Awareness: Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with migraine.
HOW - Knowledge & Experience- Bachelor's Degree or Equivalent in relevant field. MS/MBA preferred
- Minimum 15 years of relevant experience, with at least 5 years of pharmaceutical/biotech marketing experience;
- Experience with Neurotoxins & Migraine is required; preferably 2+ years focused neurotoxin migraine experience
- Successful launch planning and execution experience
- Experience with both personal and non-personal promotion, including pharma DTC creation, execution, measurement & optimization
- Proven cross-functional leadership skills to lead across a complex matrixed organization
- Strong communication and interpersonal skills, along with the ability to influence others
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
- Track record of successful projects delivery and positive performance results.
- Strong scientific/medical aptitude and experience
- Demonstrated success in project, vendor, and experience managing large budgets
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
- Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
- Excellent written and verbal skills and strong interpersonal communication skills
- Willingness/ability to travel domestically. International travel may be occasionally required
- Commercial field experience a plus
The annual base salary range for this position is $190,000 - $280,000This job is eligible to participate in our short-term incentives program.At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills. 
