National Rural Electric Cooperative Association

Director, Membership

Education, Government & Non-Profit
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business or Management; advanced degree preferred.
  • 10+ years of experience in membership operations or association management.
  • Demonstrated leadership in developing high-performing teams.
  • Strong knowledge of membership lifecycle management and engagement strategies.
  • Experience with association management systems (AMS) and data-driven decision-making.
  • Excellent communication and relationship-building skills.
  • Strategic thinker with project management capabilities.

Responsibilities

  • Lead the operations and strategy of the Membership department.
  • Develop initiatives to enhance member engagement and value.
  • Oversee the membership lifecycle, including onboarding and retention.
  • Resolve complex member issues with professional service.
  • Ensure accuracy of membership data and reporting.
  • Coach a high-performing team and collaborate across the organization.
  • Lead projects to improve efficiency and member experience.

Benefits

  • Opportunities for professional development and leadership coaching.
  • Engagement in strategic initiatives impacting a large member base.
  • Collaboration with a cross-functional team.
  • A mission-driven work environment focused on service excellence.
Full Job Description
Job Description

Membership:

NRECA 's Membership and Business Development department prides itself on service excellence. Membership is responsible for successful member engagement programs, effective membership operations and maintaining a robust membership database (NetForum). Business Development is responsible for cultivating long-lasting relationships with our service and associate members and delivering excellent ROI on sponsorship and advertising opportunities.

Summary of Position:

The Membership department serves as NRECA 's primary gateway for member engagement, delivering exceptional service, support, and value to nearly 1,100 member organizations and more than 72,000 cooperative employees.

We are looking for a strategic, member-focused leader who is passionate about building strong relationships, driving engagement, and leading high-performing teams in a mission-driven association environment.

As Director of Membership, you will lead the strategy, operations, and continuous improvement of NRECA 's membership programs and services. This role is responsible for enhancing the member experience across the entire membership lifecycle, ensuring data integrity and operational excellence, and developing innovative engagement strategies that strengthen member connections and maximize long-term value. Working closely with leadership and cross-functional teams, you will help shape the future of membership engagement while delivering meaningful results for NRECA and its members.

Key Responsibilities:
  • Lead the strategy, priorities, and day-to-day operations of NRECA 's Membership department.
  • Develop and execute member engagement initiatives that strengthen relationships and increase member value.
  • Oversee the full membership lifecycle, including onboarding, retention, offboarding, and dues administration.
  • Ensure exceptional service delivery and resolve complex member issues with professionalism and discretion.
  • Maintain the accuracy, integrity, and governance of membership data and reporting.
  • Develop and coach a high-performing team while collaborating with leaders across the organization to advance strategic goals.
  • Lead cross-functional projects and system enhancements that improve operational efficiency and the member experience. Develop and coach a high-performing team while collaborating with leaders across the organization to advance strategic goals.


Qualifications

Required Qualifications and Skills:
  • Bachelor 's degree in Business, Management, or a related field; advanced degree preferred.
  • 10+ years of experience in membership operations, member engagement, or association management.
  • Proven leadership experience with a track record of developing and managing high-performing teams.
  • Strong knowledge of membership lifecycle management, engagement strategies, and service delivery.
  • Experience using association management systems (AMS) and leveraging data to drive decisions and improve outcomes.
  • Excellent communication, relationship-building, and cross-functional collaboration skills.
  • Strategic thinker with strong analytical, problem-solving, and project management capabilities.


Preferred Qualifications:
  • Master 's degree in Business, Management, Nonprofit Leadership, or a related field.
  • Experience leading membership programs and teams within a trade association, member-based organization, or cooperative environment.


Essential Physical Requirements:
  • The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.
  • Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.


Salary Range: $157,000.00 - $193,000.00.

Final Compensation determined by individual qualifications, experience, and internal equity.

Disclaimer Statement: The preceding job description has been written to reflect management's assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.

About National Rural Electric Cooperative Association

The National Rural Electric Cooperative Association (NRECA) is a national service organization that represents the interests of more than 900 electric cooperatives and their 42 million members across the United States. The organization provides a range of services to its members, including advocacy, education, training, and technical assistance. NRECA also works to promote the development of rural communities and the economic growth of rural America. The organization was founded in 1942 and is headquartered in Arlington, Virginia.
Learn more about National Rural Electric Cooperative Association
Size
1,000 employees
Industry
Net Income
$10 million
5 Year Trend
+5%
Revenue
$1 billion
NASDAQ

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