National Rural Electric Cooperative Association

Political Programs Content Manager

Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in political science, government, communications, or a related field.
  • 3+ years of content development experience in advocacy, public affairs, or political campaigns.
  • Proficiency in creating multi-channel content including social media, video, and digital communications.
  • Experience with short-form videos, reels, and emerging digital content formats.
  • Ability to translate complex policy issues into accessible content for diverse audiences.

Responsibilities

  • Develop and execute content plans for advocacy campaigns and grassroots engagement.
  • Create, edit, and manage multi-format content across digital platforms.
  • Produce content calendars aligned with campaign milestones and legislative activities.
  • Coordinate and produce a variety of content assets including videos, graphics, and testimonials.
  • Identify storytelling opportunities to showcase advocacy impacts and grassroots efforts.
  • Adapt content for different audiences and communication channels.
  • Collaborate with stakeholders to ensure content accuracy and consistency.

Benefits

  • Flexible work arrangements at management's discretion.
  • Access to a high-reputation policy advocacy team within a leading trade association.
Full Job Description
Job Description

Summary of Position

As a member of our Government Relations department, you will be joining a team that advocates on behalf of NRECA members on federal legislative and regulatory matters and in national policy forums and develops and trains our grassroots to impact policies at the federal, state and local level. NRECA has the top policy brand reputation among trade associations in Washington, D.C. for the last 4 consecutive years.

The Political Program Content Manager plans, creates, and manages content that supports NRECA advocacy, grassroots, and political engagement programs. The ideal candidate will have expertise in creating multi-channel content for social media, short-form video, digital communications, advocacy campaigns, and stakeholder engagement initiatives. This position requires 5 full days in office with flexibility offered at the discretion of management.

Key Responsibilities

  • Develops and executes content plans that support federal and state advocacy campaigns, grassroots engagement programs, political activities, and broader communications objectives.
  • Creates, edits, and manages content across social media, short-form video, reels, digital campaigns, websites, email communications, and advocacy engagement platforms.
  • Develops content calendars aligned to campaign milestones, policy developments, legislative activity, advocacy priorities, and organizational goals.
  • Produces and coordinates content assets, including videos, reels, graphics, written content, testimonials, advocate stories, campaign toolkits, and digital engagement materials.
  • Identifies opportunities to tell stories that highlight cooperative voices, advocacy priorities, policy impacts, grassroots engagement, and political program results.
  • Translates complex policy, legislative, and advocacy issues into clear, accessible content tailored to different audiences.
  • Adapts content and messaging for different audiences, geographies, advocacy objectives, platforms, and communication channels.
  • Collaborates with internal stakeholders, subject matter experts, Government Relations staff, Communications teams, and external partners to develop content and ensure accuracy, consistency, and timely execution.

Qualifications

Formal Education Required

  • Bachelor’s degree in political science, government, communications, or related field.

Required Qualifications and Skills

  • 3 or more years of experience developing content for advocacy, public affairs, government relations, political campaigns, associations, coalitions, grassroots organizations, or issue-based initiatives.
  • Experience creating and managing content across multiple channels, including social media, digital communications, video, and multimedia platforms.
  • Experience with short-form video, reels, and emerging digital content formats, including content planning, scripting, and production coordination.
  • Experience translating policy, legislative, or advocacy issues into audience-focused content preferred.

Preferred Qualifications and Skills

  • Ability to leverage AI-enabled tools and content technologies to support content planning, audience segmentation, workflow efficiency, creative development, and performance optimization.

Essential Physical Requirements

  • The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.
  • Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

Salary Range: $97,000–$120,000 annual salary

Final compensation determined by individual qualifications, experience, and internal equity.

Disclaimer Statement: The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.

About National Rural Electric Cooperative Association

The National Rural Electric Cooperative Association (NRECA) is a national service organization that represents the interests of more than 900 electric cooperatives and their 42 million members across the United States. The organization provides a range of services to its members, including advocacy, education, training, and technical assistance. NRECA also works to promote the development of rural communities and the economic growth of rural America. The organization was founded in 1942 and is headquartered in Arlington, Virginia.
Learn more about National Rural Electric Cooperative Association
Size
1,000 employees
Industry
Net Income
$10 million
5 Year Trend
+5%
Revenue
$1 billion
NASDAQ

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