Director, Media Partnerships

The National Basketball Association

$170K — $190K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, sports administration, or related field
  • 12-15 years of experience in media entertainment and sports sales industry
  • Expert knowledge of brand marketing and media tactics
  • Strong leadership and coaching skills
  • Excellent organizational and communication skills

Responsibilities

  • Manage team members in media planning and execution
  • Lead the full sales cycle from prospecting to execution
  • Manage sales pipeline for revenue forecasting
  • Provide tailored service to league partners to achieve media goals
  • Establish relationships with senior contacts at brands and agencies
  • Collaborate with internal and external stakeholders to meet partner needs
  • Pitch NBA media offerings effectively across multiple platforms
  • Ideate creatively to align media solutions with brand goals
  • Develop expertise in influencer/creator brand marketing
  • Share partner successes and media trends proactively
  • Train team members on media group responsibilities

Benefits

  • Annual discretionary performance bonus
  • Medical, dental, and vision insurance
  • Life and AD&D insurance
  • Short- and long-term disability insurance
  • Fertility and family-forming assistance
  • Wellbeing allowance
  • Educational assistance
  • Mental health coaching and therapy
  • 401(k) retirement plan
  • Paid time off including vacation and personal days
Full Job Description
WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

Group Summary:

Media Partnerships is responsible for the sales and execution of all league media assets on league channels and within overall league sponsorships.

Job Summary:

This role will lead and manage strategy, development, ideation, planning, and execution of media sales and across the NBA media ecosystem for select league marketing partners and broader the advertising marketplace .

Major Responsibilities:
  • Manage team members responsible for media planning and execution across variety of categories and brands
  • Lead full sales cycle of prospecting, pitching, negotiating, and execution of media across the scatter marketplace
  • Manage sales pipeline to contribute to revenue forecasting
  • Work with league partners, providing white glove service to help them achieve their media goals and KPI's across the NBA's full suite of media opportunities
  • Establish and maintain strong relationships with senior level contacts at brands and agencies
  • Collaborate closely with various internal and external stakeholders to ensure partner needs are consistently met, including ad operations, product, content, and analytics teams
  • Effectively pitch NBA media offerings across Digital, Social, and Linear platforms
  • Creatively ideate to demonstrate expertise amongst media industry solutions and understanding of brand goals
  • Develop expertise in evolving space of influencer/creator brand marketing
  • Proactively share partner wins and application of media trends across internal and external contacts
  • Ability to train team members in core elements of Media Group responsibilities and day-to-day executions


Required Education/Professional Experience:
  • Bachelor's degree in marketing, communications, sports administration or related field
  • 12-15 years of experience within media entertainment and sports sales media/sponsorship industry
  • Expert knowledge of brand marketing & media tactics, terminology and metrics


Required Skills/Knowledge Attributes:
  • Strong Leadership and coaching skills
  • Outstanding organizational skills, including the ability to manage multiple projects; attention to detail
  • Excellent verbal and written communication skills
  • Ability to interact positively and work effectively with internal and external constituents
  • Ability to problem solve quickly, think creatively, and conceptualize ideas for partners
  • Ability to build strong, lasting relationships with brand partners
  • Excellent digital literacy (PowerPoint, Word, Excel)
  • Executive presence; strong project management, organizational and presentation skills


Salary Range:

$170,000 - $190,000

Job Posting Title:
Director

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

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