Ironclad

Director, Marketing Technology & Operations

Ironclad$174K — $217K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in marketing operations, including 2 years in a leadership role
  • Hands-on experience with enterprise marketing tech stacks such as Marketo and Salesforce
  • Proven experience with implementing AI tools in marketing
  • Understanding of the complete marketing funnel and its operations
  • Fluency in marketing data and metrics
  • Excellent communicator across technical and non-technical teams
  • Results-driven, with a strong ownership mentality and comfort with ambiguity

Responsibilities

  • Own and enhance the marketing technology stack and associated processes
  • Identify gaps in legacy systems and drive modernization efforts
  • Establish a reliable, clean data foundation for reporting
  • Lead adoption of AI tools and create automations to improve processes
  • Design scalable campaign execution processes and lead management systems
  • Define the operational infrastructure linking marketing programs to sales
  • Mentor and develop a team of marketing operations specialists

Benefits

  • 100% health coverage for employees, 75% for dependents
  • Market-leading leave policies including gender-neutral parental leave
  • Paid time off with a flexible approach
  • Monthly stipends for wellbeing and hybrid work
  • Mental health support including therapy and coaching
  • 401(k) plan with employer match
  • Regular team events for connection and engagement
  • Opportunity to contribute to the company's culture and direction
Full Job Description
Ironclad is looking for a Director of Marketing Technology and Operations to lead the team that powers how our marketing engine runs - from the technology we use to the processes we build to the data we trust. This is a strategic and hands-on role for someone who can navigate legacy systems with confidence while driving the organization toward AI-native ways of working.

Youll own the full marketing technology stack and the operational processes that support every stage of the funnel: brand awareness, demand generation, pipeline creation, and community engagement. Youll partner closely with marketing leadership, sales, revenue ops, and engineering to ensure our systems, data, and workflows are aligned and scalable.

This individual will report to the Chief Marketing & Strategy Officer.

Responsibilities:

Technology & Infrastructure
  • Own and evolve the marketing technology stack, including MAP, CRM integrations, attribution tooling, ABM platforms, website, and campaign management systems
  • Maintain deep expertise in legacy and established tools (Marketo, Salesforce, etc.) while proactively identifying gaps and modernization opportunities
  • Build and maintain a reliable data foundation: clean lead records, consistent attribution, and trustworthy reporting across the funnel
  • Partner closely with the finance team to support pipeline analysis and reporting


AI & Automation
  • Lead the teams adoption of AI-powered tools and workflows across functions
  • Design and deploy agents and automations that reduce manual work, accelerate execution, and improve personalization at scale
  • Stay ahead of the curve on emerging AI capabilities relevant to marketing, from content operations to campaign optimization to audience intelligence, and translate those into real working systems


Operations & Process
  • Design and enforce scalable processes for campaign execution, lead management, funnel operations, and community engagement
  • Define and own the operational infrastructure that connects top-of-funnel brand programs through to closed-won pipeline
  • Partner with demand gen, content, and field teams to ensure operational readiness for campaigns and launches


Team & Leadership
  • Lead, mentor, and grow a team of GTM engineers and Ops specialists
  • Set team priorities, own the ops roadmap, and communicate progress and tradeoffs to marketing leadership
  • Serve as the operational backbone for the marketing org - the person others come to when something needs to get done right


Requirements:
  • 8+ years in marketing operations, with at least 2 years in a leadership role
  • Deep hands-on experience with enterprise marketing technology stacks - youve built, migrated, and maintained these systems, not just managed vendors. Preference for experience with Marketo, Salesforce, 6sense, Optimizely, GA4, Glean.
  • Demonstrated experience implementing AI tools, automations, or agents in a marketing context - youve shipped things, not just explored them
  • Strong understanding of the full marketing funnel and how ops connects each stage: brand 12 demand 12 pipeline 12 retention/community
  • Fluency in marketing data: attribution models, funnel metrics, lead scoring, campaign reporting, and CRM hygiene
  • Excellent cross-functional communicator - able to translate technical tradeoffs into business decisions for non-technical stakeholders
  • Bias toward action, high ownership, and comfort operating in ambiguity

Base Salary Range: $174,000.00 - $217,000.00

The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclads competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.

US Full-Time Employee Benefits at Ironclad:
  • 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
  • Market-leading leave policies, including gender-neutral parental leave and compassionate leave
  • Family forming support through Maven for you and your partner
  • Paid time off - take the time you need, when you need it
  • Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
  • Mental health support through Modern Health, including therapy, coaching, and digital tools
  • Pre-tax commuter benefits (US Employees)
  • 401(k) plan with Fidelity with employer match (US Employees)
  • Regular team events to connect, recharge, and have fun
  • And most importantly: the opportunity to help build the company you want to work at

About Ironclad

Ironclad is a legal technology company that provides a contract management platform. The platform helps legal teams manage contracts more efficiently and effectively. Ironclad's products include contract workflow, contract analytics, and contract collaboration. The company was founded in 2014 and is headquartered in San Francisco, California.
Learn more about Ironclad
Size
100 employees
Industry
Founded
2014

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