Reporting to the Chief Marketing Officer (CMO), the Director of Marketing & Media Strategy leads the Museum's integrated marketing and media strategy-centering audiences alongside art and artists and growing and sustaining ambitious attendance and audience-driven revenue goals. The Director, Marketing & Media Strategy owns the connection between attendance forecast, audience segmentation, marketing activity, and attendance outcomes: closing the loop between what the Museum projects, whom it targets, and the results it achieves.
Responsibilities- Partner with CMO and Finance to support marketing and audience inputs.
- Set and execute the integrated, multi-year and annual marketing and media strategy.
- Write integrated marketing briefs for internal and agency use.
- Maintain a dynamic segmentation framework and set audience-specific goals.
- Lead media strategy and buying with expertise spanning paid media, search, social and SEO / AEO.
- Lead access-and-growth campaigns for the free-admission programs.
- Expand reach to younger and local communities and Spanish-speaking and Latinx audiences.
- Oversee institutional digital marketing strategy.
- Support earned-revenue growth across attendance, membership, retail and food & beverage.
Requirements- Bachelor's degree required; advanced degree a plus.
- 5-7 years in marketing leadership, including ownership of an integrated marketing function.
- Proven experience in audience strategy and segmentation, with direct accountability for attendance or demand targets.
- Demonstrated command of attendance or demand forecasting, and of the attribution that connects marketing activity to outcomes.
- Experience managing operating budgets.
- Team leadership experience, including managing managers.
Compensation & Benefits- Compensation of $130,000-$140,000 per annum
- Medical, Dental, Vision, 403(B) elections
- Generous PTO benefits
- Commuter benefits - parking and mass transit
- Admission to world-renowned museums across the city and nationally
- Pet insurance and discounted membership for Citibike
If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates. Whether you're new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or take the next step in your career path, we will be glad to have you on our radar. Please use your cover letter to tell us about your interest in the arts and culture space and what you hope to bring to this role.
