Salesforce

Director, Market Strategy and Ecosystem

Salesforce$197K — $344K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8–10+ years in market research or GTM strategy in enterprise software or data/analytics.
  • Experience in building market sizing models and data-driven forecasts.
  • Proven success in creating scalable research systems for actionable intelligence.
  • Ability to translate market trends into recommendations for Product and Marketing teams.
  • Deep knowledge of business intelligence, analytics, and cloud ecosystems.
  • MBA or Master’s in relevant fields preferred.

Responsibilities

  • Redesign competitive and market intelligence capture for enterprise-wide use.
  • Conduct market research to model TAM and analyze market share dynamics.
  • Collaborate with Product Marketing to integrate real-time market insights.
  • Monitor macro trends and customer behaviors to identify growth opportunities.
  • Build centralized market intelligence for easy consumption by teams.
  • Present insights to C-suite to inform strategic planning.

Benefits

  • Be part of the world's leading analytics platform, backed by Salesforce.
  • Shape the future of data-driven decision-making at scale.
  • Enjoy a collaborative culture valuing innovation, inclusion, and customer success.
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Product

Job Details

You'll shape our go-to-market strategy, build and deepen our partner ecosystem, and turn market intelligence into revenue-generating growth initiatives — all in service of Tableau's mission to help people see and understand their data.

What You'll Do

  • Scale Competitive Programs: Redesign how competitive and market intelligence is captured, structured, and scaled enterprise-wide by turning ad-hoc insights into a systematic, repeatable program for thousands of sellers.

  • TAM & Whitespace Analysis: Conduct rigorous market research to model TAM (Total Addressable Market), SAM, market share dynamics, and vertical whitespace opportunities across analytics, BI, and AI platforms.

  • Bridge Market Realities: Partner closely with Product Marketing (PMM) and Product Management to infuse strategic messaging, positioning, and roadmaps with real-time field realities and buyer behavior.

  • Market & Industry Trend Tracking: Monitor emerging macro trends, customer buying shifts, and competitive dynamics to identify threats and growth avenues.

  • Scaled Intelligence Delivery: Build centralized market intelligence that make market research easily consumable and actionable for leadership and sales teams.

  • Cross-Functional Strategy Alignment: Present data-backed market insights to C-suite executive stakeholders, informing GTM prioritization, vertical strategy, and ecosystem investments.

What You'll Bring

  • 8–10+ years of experience in market research, competitive intelligence, corporate strategy, management consulting, or GTM strategy within enterprise software or data/analytics.

  • Quantitative & Modeling Rigor: Proven track record of building market sizing models (TAM/SAM/SOM), competitive share assessments, and data-driven market forecasts.

  • Scalable Systems Mindset: Demonstrated success in building programmatic, scaled research architectures that deliver continuous, actionable intelligence to field and leadership teams.

  • Market-to-Product Translation: Exceptional ability to translate macro market trends and buyer realities into concrete recommendations for Product, Marketing, and Sales leaders.

  • Domain Expertise: Deep knowledge of the business intelligence, analytics, enterprise data management, and cloud ecosystems.

  • Education: MBA or Master’s in Market Research, Economics, Finance, or equivalent experience preferred.

Why Tableau

  • Be part of the world's leading analytics platform, backed by Salesforce

  • Lead a strategy that shapes the future of data-driven decision-making at scale

  • Collaborative, curious culture that values innovation, inclusion, and customer success

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ

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