Role SummaryAs Market Influence scales, TrendAI is building a dedicated data-and-analytics foundation for the function - the layer that measures performance across every channel, brings that measurement in-house, and makes it available on demand to the teams that need it. This role owns that foundation.
The Data & Analytics Lead defines and operates Market Influence's core metrics, owns the measurement tooling and the data warehouse behind them, and distributes MI intelligence across the org via TrendIQ. Initially, this role also leads
AEO/GEO measurement - how TrendAI shows up in AI answer engines.
ResponsibilitiesOwn the measurement layer- Define and operate the core MI metrics with rigorous, transparent, in-house methodology that leadership can trust and query any time
- Build cross-pod performance reporting (PR, social, influencer, podcast, customer excellence) and connect it to campaigns and market themes
- Stand up per-asset attribution so the function can show what converted
Own the tooling & warehouse- Administer the measurement stack, including onboarding, dashboards, and live MCP access
- Build and maintain the MI Databricks data warehouse
- Collaborate with the web team on AEO/GEO optimization
Distribute the data- Pipe MI intelligence back out through TrendIQ so other teams (e.g. sellers preparing for a meeting) get relevant, timely context
- Partner with Marketing Ops on data-ownership boundaries - co-own or share where sensible; build what doesn't exist yet
- Support the competitive-intelligence / digital-footprint feeds (job-board, repo, financial, analyst signals) with the CI team
QualificationsRequired- 6+ years in marketing analytics, marketing/revenue operations, or data analytics, including ownership of measurement for a marketing or comms function
- Hands-on with marketing-measurement platforms (media monitoring / SOV / social analytics); comfortable owning tool administration and methodology
- Working fluency with a modern data stack (e.g. Databricks or equivalent) and with connecting disparate sources into shared reporting
- Strong communicator who turns data into a clear story for senior leaders
- High AI fluency; comfortable with MCP/agentic tooling
Preferred- B2B tech / cybersecurity; understands the CISO/security audience and competitive set
- Familiarity with AEO/GEO measurement and SEO/SEM fundamentals
- Experience partnering with a Marketing Ops / BI function on data ownership
- SQL / analytics-engineering fluency; dashboarding
What We Offer You: You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.
- Comprehensive medical, dental and vision insurance
- Life insurance
- Short & Long Term Disability
- Pre-partum, maternity, parental and medical leave
- Mental Health Wellness Program
- Adoption Assistance
- Wellness Incentive
- Pet Insurance
- 401(k) with company match
- Paid Time Off
- 14 Annual Holidays
- Tuition Assistance
- Employee Resource Groups
We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.
Be Passionate. Be Innovative. Be a Trender.This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).
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