Role Summary

TrendAI has credible executive voices and a strong stream of substance to share with the market. As Market Influence scales, TrendAI is building a dedicated executive-communications and thought-leadership program to expand the presence of those voices across the outlets, topics, and channels that matter to security leaders. This role builds and runs that program - including TrendAI's executive thought-leadership program, which develops spokespeople through recorded working sessions and turns their voice into a reusable, durable asset.

This is a first-class executive-communications role, blending program-building, executive coaching, and in-voice writing.

Core Responsibilities

Grow executive visibility

• Map each priority spokesperson's target presence - topics, outlets, channels - and systematically expand it, benchmarking against industry peers
• Identify and land placement, speaking, byline, podcast, and social opportunities for the executive bench
• Maintain per-spokesperson POV documents - living docs covering bio, swim lanes, and topics they will and won't touch - to route opportunities cleanly

Build & run the thought-leadership program

• Co-build the program with the Editorial Director and Head of Market Influence, then run its cadence of working sessions with spokespeople

Operate the bench

• Manage the spokesperson roster, ensuring balanced coverage and representation across channels
• Partner with PR and the editorial engine so executive voice is coordinated with the broader narrative

Qualifications

Required

• 7+ years in executive communications, PR, or thought-leadership programs, with direct, first-class exec-comms experience (ghostwriting/voice, placement, executive positioning)
• Track record landing executive visibility - placements, bylines, keynotes, podcasts - for senior leaders
• Excellent writing and editorial judgment; can capture and reproduce an executive's authentic voice
• Comfortable coaching and challenging senior executives, including reporter-style pressure-testing
• High AI fluency; eager to use tooling that scales voice capture and content

Preferred

• B2B tech / cybersecurity; fluent with the CISO/security-leader landscape and its media
• Experience building a spokesperson/thought-leadership program from the ground up
• Media-training background; familiarity with earned-media measurement

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

• Comprehensive medical, dental and vision insurance
• Life insurance
• Short & Long Term Disability
• Pre-partum, maternity, parental and medical leave
• Mental Health Wellness Program
• Adoption Assistance
• Wellness Incentive
• Pet Insurance
• 401(k) with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

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