Director, Lifecycle Marketing

Role Purpose

Neo is building a lifecycle marketing function that treats customer communication as a system - not a set of disconnected campaigns. The Director, Lifecycle Marketing is the person who makes that system come alive: designing, executing, and optimizing the journeys and campaigns that guide customers from first product through full relationship depth.

Embedded within a cross-functional product program, this role owns end-to-end lifecycle execution for their domain - from brief intake through live performance. They collaborate with the product team on what to communicate, and own how it gets done: journey architecture, content strategy, segmentation, channel orchestration, experimentation, and performance.

Key Responsibilities
• Journey & Campaign Execution: Design and deploy always-on event-driven journeys and one-time campaigns (product launches, ad hoc communications) that move customers through engagement states.
• Content & Messaging Strategy: Own the delivery and quality of all lifecycle content within your domain - messaging strategy, value prop framing, segmentation for relevance. Source creative execution from specialist teams; own the outcome.
• Segmentation & Targeting: Apply smart segmentation to ensure the right message reaches the right customer in the right way - relevant, easy to understand, and deepening the relationship.
• Performance & Experimentation: Monitor, interpret, and iterate on live journeys. Be strategic about what to test - prioritize experiments large enough to move the needle.
• Cross-Functional Partnership: Serve as the lifecycle representative embedded within a product program. Collaborate on scope and priorities; own architecture and governance.
• Quality & Governance: Own the quality of all communications in production. Ensure rigorous QA and adherence to change control processes before anything reaches a customer.

What We're Looking For
• Experience designing and executing multi-step automated customer journeys at scale in a modern CRM platform (Iterable, Braze, Customer.io, SFMC)
• Strong instinct for messaging - can independently reason through value prop framing, sequencing, and tone without waiting for a detailed brief
• Segmentation fluency - thinks in terms of customer states and behaviors, not static lists
• Experimentation mindset - designs tests, interprets results, drives iteration
• Systems thinker - understands how individual journeys fit into a broader lifecycle system; resists unnecessary complexity
• Comfortable embedded with product teams - not siloed in a marketing department
• Experience in fintech, banking, or high-consideration consumer products is a strong asset

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we're on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You'll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we're looking for builders, innovators, and problem solvers who thrive on challenge-people who would rather blaze a trail through uncertainty than follow a well-paved path.

At Neo, ownership is part of how we think and operate. For select roles, equity participation reinforces that mindset by giving employees a direct stake in the company's long-term success. Regardless of role, every team member is expected to think like an owner and make decisions that move the business forward.

Apply with us:

We are hiring for an open, vacant position.