Avnet

Director, Lead Management & Marketing Operations

Avnet • $120K — $150K *
Phoenix, AZ 85032In-Person
Enterprise Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years of Marketing experience with 5+ years in management roles
  • Strong analytical skills and operational rigor
  • Expertise in process improvement and data-driven decision-making
  • Proven ability to lead high-performing teams in a marketing operations context
  • Experience with CRM, marketing automation, and analytics platforms like Salesforce and Power BI

Responsibilities

  • Lead and develop the marketing operations and lead management team
  • Own end-to-end lead management strategy and governance
  • Establish strategic roadmap for lead management and funnel growth
  • Partner with Sales leadership to enhance lead management processes
  • Serve as the business owner for marketing operations technologies
  • Lead development of performance reporting and business intelligence frameworks
  • Drive self-service analytics and ensure data governance

Benefits

  • Generous Paid Time Off
  • 401K and Pension Plan
  • Paid Holidays
  • Family Support (Paid Leave, Surrogacy, Adoption)
  • Comprehensive health insurance plans
  • Education Assistance
  • Employee Wellness, Development, and Mentorship Programs
Full Job Description
Job Summary:

The Director of Marketing Operations and Lead Management is responsible for the strategy, governance, and performance of lead management processes, marketing operations technologies, and reporting capabilities across the Americas region. This leader partners with Sales, Marketing, and global technology teams to optimize lead lifecycle management, improve data quality and funnel performance, advance analytics and reporting capabilities, and identify opportunities to leverage automation and AI to drive operational efficiency and business growth. Success in this role requires strong analytical skills, operational rigor, process improvement expertise, and the ability to translate complex data into actionable business insights.

Principal Responsibilities:
  • Lead and develop a high-performing marketing operations and lead management team responsible for lead acquisition, qualification, routing, reporting, and sales enablement.
  • Own the end-to-end lead management strategy and governance framework, ensuring leads from marketing campaigns, supplier programs, events, digital channels, and third-party sources are effectively qualified, assigned, tracked, measured, and converted.
  • Establish the strategic roadmap for lead management and funnel growth, evaluating emerging technologies and AI-driven capabilities to improve lead quality, qualification, assignment, sales adoption, conversion rates, and overall revenue performance.
  • Partner with Sales leadership to optimize lead management processes, improve follow-up effectiveness, increase lead acceptance and conversion rates, and remove barriers impacting sales productivity.
  • Serve as the Americas business owner for marketing operations technologies and reporting platforms, partnering with the Global Salesforce Center of Excellence to define requirements, influence platform strategy, and drive scalable process and technology improvements.
  • Lead the development and governance of marketing performance reporting and business intelligence frameworks, ensuring accurate visibility into campaign effectiveness, lead quality, pipeline contribution, opportunity creation, and revenue impact.
  • Drive self-service analytics and reporting capabilities through Power BI, Salesforce, and related platforms while ensuring data integrity, consistency, and governance across systems and dashboards.
  • Collaborate with supplier marketers, sales leadership, technical subject matter experts, and campaign managers to ensure accurate campaign tracking, attribution, and performance measurement.
  • Provide strategic recommendations to senior leadership regarding funnel performance, lead quality trends, conversion opportunities, marketing effectiveness, and operational improvements.
  • Other duties as assigned.


Job Level Specifications:
  • Influences cross-functional decisions involving Sales, Marketing, Business Units, IT, and global technology teams to drive alignment, scalability, and operational excellence.
  • Balances short-term business needs with long-term process, data, and technology strategies, making recommendations that support organizational growth and transformation.
  • Exercises significant judgment in evaluating business requirements, prioritizing investments, and recommending process and technology improvements that impact revenue-generating activities.
  • Serves as a trusted advisor to senior leadership by translating complex operational and performance data into actionable business recommendations.
  • Influences executive decision-making through data-driven insights and recommendations related to marketing effectiveness, lead quality, pipeline generation, conversion performance, and operational efficiency.
  • Provides leadership and direction through managers and senior managers. Accountable for the performance and results of a major function that has cross-organizational impact and is comprised of multiple departments and/or teams.
  • Establishes policies appropriate for the function. Interprets and recommends modifications to enterprise-wide policies and practices. Adapts and executes functional business plans and contributes to the development of functional strategies. Responsible for efficient utilization of significant resources within the function.
  • Objectives are defined in collaboration with senior management and results assessed with a long-term perspective. Decisions are guided by functional strategy and priorities.
  • Collaborates with senior management and others concerning matters of significance to the company. Routinely conducts briefings for senior management and/or key external contacts. Influences senior management or customers/clients.
  • Decisions likely have serious impact on the overall success or failure of a function. Erroneous decisions or recommendations result in critical delays or modifications to company objectives and cause long-term harm to business operations.


Work Experience:
  • Typically 10+ years including 5+ years of management experience


Education and Certification(s):
  • Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.


Preferred Experience:
  • Experience working with CRM, marketing automation, and customer data platforms, including Salesforce Salesforce, Salesforce marketing automation platforms, and related technologies.
  • Experience partnering with enterprise technology teams on platform strategy, business requirements, process design, and large-scale system implementations.
  • Experience developing and managing business intelligence and reporting solutions using Power BI or similar analytics platforms.
  • Experience working with digital analytics, data enrichment, and customer intelligence platforms to improve lead quality, funnel performance, and business insights.


What We Offer:

Our employees work hard to live our values and help us grow. Our total rewards strategy supports Avnet's ability to attract, engage, develop, and reward our employees, while promoting a diverse and inclusive environment. We offer competitive compensation and benefit programs - from time away and flexible working arrangements to programs supporting employee well-being and opportunities to give back to your community.

  • Generous Paid Time Off
  • 401K and Pension Plan
  • Paid Holidays
  • Family Support (Paid Leave, Surrogacy, Adoption)
  • Medical, Dental, Vision, and Life Insurance
  • Long-term and Short-term Disability Insurance
  • Health Savings Account / Flexible Spending Account
  • Education Assistance
  • Employee Development Resources
  • Employee Wellness, Leadership Development and Mentorship Programs


Benefits listed above may vary depending on the nature of your employment with Avnet.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

About Avnet

Avnet is a global technology solutions provider with an extensive ecosystem delivering design, product, marketing and supply chain expertise for customers at every stage of the product lifecycle. We transform ideas into intelligent solutions, reducing the time, cost and complexities of bringing products to market. For nearly a century, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Learn more about Avnet at www.avnet.com.

Avnet Careers

Join Avnet, a global leader in electronic components and services, where innovation, leadership, and growth go hand in hand. We offer a world of opportunities for both seasoned professionals and those just beginning their careers. At Avnet, we believe in nurturing talent and providing our team members with the opportunities they need to become industry leaders.

Work You’ll Do

At Avnet, every job is a chance to grow and innovate. We are committed to helping the world's most ambitious companies achieve their digital transformation goals. Our team is at the forefront of the technological sector, driving innovation and excellence in everything from supply chain management to design and manufacturing solutions.

Join Our Market-Leading Team

Become part of a team that thrives on diversity, professional growth, and creativity. Avnet’s culture is built around the idea of expanding what’s possible, offering a variety of job opportunities across multiple fields. Our professionals enjoy a dynamic work environment where their skills are constantly sharpened, and their careers can flourish.

Innovative Work

Avnet encourages a culture of innovation and leadership, where your ideas can help shape the future of technology. Work alongside over 15,000 dedicated professionals globally, at the intersection of technology, industry expertise, and digital innovation.

Career Development

Future-proof your career with Avnet! We provide unmatched training, development, and certification support to help you reach your professional goals. Our leadership and diversity training ensure that you have the tools to succeed and lead in your field.

Explore Job Opportunities and Internships

Whether you’re looking for a full-time position or an internship, Avnet offers a range of options. Explore employment opportunities that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players.

Benefits and Culture

At Avnet, we understand that job satisfaction extends beyond the office. That’s why we offer competitive benefits designed to promote health, well-being, and financial security. Our inclusive culture fosters an environment of open communication and mutual respect, where every team member’s contribution is valued.

Stay Connected

Join our team and be part of a company that values networking, professional growth, and employee satisfaction. Search open positions, read about our company culture, and find out how you can contribute to our success.

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Interview and Resume Tips

Prepare for your future with Avnet. Get valuable advice on how to craft your resume and ace your interviews. Our hiring process is designed to identify and attract professionals who are ready to lead and innovate. Join Avnet today and be part of a team that’s dedicated to making a difference in the world of technology.
Learn more about Avnet
Size
14,500 employees
Market Cap
$3.7 billion
Industry
Consumer Technology
Net Income
-$76.2 million
Founded
1921
5 Year Trend
+6.9%
Revenue
$17.8 billion
NASDAQ
AVT
* Ladders Estimates

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