Director - Integrated Marketing Communications - Buffalo Wild Wings

Inspire Brands, Inc. • $120K — $145K *
Atlanta, GA 30349In-Person
Hospitality & Recreation
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4 Year Degree in Marketing, Advertising or related field
  • 10+ years of experience in developing 360 marketing plans
  • Strong financial acumen related to marketing budget allocation
  • Experience managing agency relationships and advertising creative development
  • Restaurant industry experience is beneficial
  • Self-starter with strong work ethic in fast-paced environments
  • Exceptional communication skills tailored to various audiences
  • Creative problem solver with strategic thinking skills
  • Experience in aligning teams for brand and commercial goals
  • Proven leader with a collaborative and supportive approach.

Responsibilities

  • Lead the development of comprehensive marketing plans for brand and business objectives
  • Collaborate with teams and agency partners to create 360 marketing strategies
  • Oversee creative production and budget management for TV, video and digital assets
  • Work alongside media planning teams for effective media strategy and ongoing optimizations
  • Manage the relationship with the agency of record (AOR) ensuring alignment and clear communication
  • Guide teams of managers on project development and career advancement
  • Develop unifying brand ideas and style guides, measuring and optimizing brand health.

Benefits

  • Opportunity to work in a fast-paced and innovative marketing environment
  • Collaborative culture that encourages growth and new ideas
  • Mentorship opportunities to develop leadership skills
  • Involvement in high-visibility marketing projects for a well-known brand
  • Creativity encouraged within marketing strategies and executions.
Full Job Description

Director-level marketing role on the Integrated Marketing Communications (IMC) team within the Buffalo Wild Wings marketing organization. This role is responsible for all paid advertising efforts including the development and production of above the line assets (TV, online video) as well as digital assets and accountability for the delivery of the business results for each window. With ambition for creativity, innovation, and making Buffalo Wild Wings a best in class brand and marketing organization, this role will contribute to the creation of brand marketing plans and oversee execution of those plans.


Responsibilities:

1.Lead development of 360 marketing plans and advertising to deliver on brand and business goals

  • Work with cross-functional teams and agency partners to develop 360 marketing plans for each activation window
  • Creative development, production and budget management for of above the line (TV and online video) advertising as well as various digital and social assets
  • Partner closely with media strategy and planning team on the development of media plans and ongoing media and creative optimizations

2.Manage relationship with AOR

  • Partner closely with AOR on the development of 360 plans and advertising
  • Ensure AOR is set up for success by providing appropriate business context and clear and actionable briefs + feedback
  • Drive SOW alignment

4.Oversee Managers and Associate Managers in their development of respectively assigned projects. Drive team effectiveness, engagement, and advancement towards career goals.

5.Lead development and implementation of unifying brand/campaign ideas, tone of voice, and holistic style guide. Including brand health measurement and optimization.


Requirements:

  • 4 Year Degree in Marketing, Advertising or related degree
  • 10+ Years of experience Experience in driving the development of 360 marketing plans.
  • Financial acumen, particularly as it relates to how marketing budget is allocated in service of delivering Annual Operating Plan.
  • Experience in leading agency relationships, advertising creative development, and media plans.
  • Restaurant industry experience nice to have.
  • A self-starter and entrepreneurial leader with strong work ethic. Performs well in a lean, fast paced environment and brings a combination of high energy and sense of urgency
  • Possesses strong communication skills and the ability to speak and write concisely and effectively, adapting messages to a range of audiences
  • A creative problem solver with the ability to think outside-the-box to create solutions and drive the strategic direction of the business
  • A rigorous marketer, with experience in organizing teams against delivering both brand and commercial objectives
  • A leader who thrives in a collaborative, direct, open minded, and supportive culture, where learning, stretching and growing towards new ideas and ways of thinking is encouraged.
  • Ability to develop and mentor others.
  • Travel - 20% as needed

About Inspire Brands, Inc.

Inspire Brands, Inc. Careers

Joining Inspire Brands, Inc. presents a prime opportunity to be part of a diverse team of professionals dedicated to pioneering innovations in the food and beverage industry. Inspire Brands, Inc. stands out as a leader in creating dynamic dining experiences and is renowned for its commitment to excellence and growth.

Explore Job Opportunities

Inspire Brands, Inc. offers a variety of job opportunities that cater to a range of skills and interests. From leadership positions that shape the strategic direction of the company to entry-level roles that build professional foundations, there is a place for every ambitious individual. Explore open positions that align with your career aspirations and skills.

Internship Programs

Kickstart a career with Inspire Brands, Inc. through robust internship programs designed to foster skills and offer real-world experience in a supportive environment. Internships are a gateway to full-time employment and provide invaluable industry exposure.

Professional Growth and Development

Inspire Brands, Inc. is committed to the professional growth of its team members. With comprehensive training programs, including leadership development and diversity training, employees are equipped to excel in their roles and advance their careers. The company supports obtaining industry-recognized certifications and continuous learning.

Culture and Benefits

The culture at Inspire Brands, Inc. is built on a foundation of innovation and teamwork. Employees enjoy a range of benefits designed to support both their professional and personal lives. Benefits include health and wellness programs, competitive compensation packages, and flexible working conditions that underscore the company’s commitment to employee well-being.

Hiring Process

The hiring process at Inspire Brands, Inc. is designed to be transparent and engaging. Candidates can expect a thorough interview process where they can showcase their skills and learn about the company’s values and opportunities for career advancement. Tips for crafting an effective resume and succeeding in interviews are available through the company’s career blog.

Networking and Career Advancement

Inspire Brands, Inc. encourages networking within the industry, offering employees opportunities to connect with leaders and peers through professional groups and company events. These interactions often lead to innovative ideas and career advancement.

Join the Inspire Brands, Inc. Team

Search for available positions that match your skills and interests. Inspire Brands, Inc. looks for passionate, curious, creative, and solution-driven team players. Start the journey to a rewarding career with Inspire Brands, Inc. and help shape the future of dining experiences globally.

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Learn more about Inspire Brands, Inc.
Industry
Food & Beverages
* Ladders Estimates

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