Job DescriptionWhat You'll Do
Digital Media Strategy - 10% - Collaborate with Assistants and Senior Associates, and Supervisors for strategy and plan development
- Identify how digital strategy fits into overall brand communication goals
- Employ Horizon Media's suite of planning, evaluation and buying tools for application/analysis of competitive landscape, target/audience digital consumption support, plan development and reporting
- Participate in team brainstorms to kick off plan and consideration set development
- Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge
- Contribute to the creation and presentation of media specific documents such as media plans, objectives and strategy decks, and other related functions
Media Negotiating & Buying - 30% - Gather rates for planning costs
- Effectively negotiate & steward buys across multiple accounts
- Analyze daypart mixes and pricing within plans
- Lead RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations
- Oversee accuracy of plan details and insertion orders within internal systems tool
- Maintain collaboration with key contacts during planning process, including Partners, Creative Agencies, Paid Social and Programmatic
Campaign Management & Execution - 20% - Set up campaigns in Prisma and SBMS
- Implement site tagging, ensuring all first- and third-party trafficking is properly executed
- Issue specs documents, IOs, and ensure all materials are received from creative agency
- Oversee creation of campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients
- Work alongside assistant associate on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety
- Manage market budgets and deliverables (GRPs, impressions, response data)
- React quickly to campaign results, and implement required optimizations as directed
- Assist account manager with budget maintenance, clearance spreadsheets and other campaign data
- Ensure all deals are delivering throughout the flight
- Participate in campaign results meetings/calls with client and strategy teams
Reporting & Analysis - 20% - Monitor and report on media campaigns on an ongoing basis, communicating optimization opportunities and challenges to internal teams and media partners
- Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
- Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
- Analyze MSAs and delivery reports from partners on a quarterly basis to deliver the post report to the Business Solutions team
Reconciliation - 10% - Work with Assistant to reconcile monthly invoices and track all monthly totals by deal
- Work with the billing department to make sure all invoices have been correctly input
- Work through discrepancies with the respective partner(s)
Relationship Management & Mentorship - 10% - Help to train Assistants and onboard new Associates
- Delegate and provide real time feedback to direct report(s)
- Through effective verbal and written communication, develop and maintain strong mutually beneficial relationships with Horizon Media departments (Business Solutions, Traffic, Ad Ops, Billing) as well as external partners
- Effectively manage up and down, collaborate with your Senior Associate and Supervisor on day-to-day account activities, status, and deliverables
Who You Are
- Interested in the video and digital landscape
- Have a data powered mindset
- Comfortable working within large sets of data and numbers
- A problem solver with foresight and the ability to develop creative solutions
- Results oriented; consistently motivated, proactive, and resourceful
- A strong, effective communicator and team player
- Detail oriented with commitment to follow through
- An independent worker with effective time management and organizational skills
- Flexible and able to succeed in a fast-paced environment
- An individual who takes pride in ownership of work and demonstrates accountability
- Ability to mentor and teach team members
- Motivated and eager to learn
- An advocate for and supporter of diversity, equity and inclusion
Preferred Skills & Experience
- Experience working in fast-paced advertising/marketing environment
- 1-2 years' experience related to active buying and planning
- Experience with national buying across the linear and digital landscape
- Background in analyzing and managing buys towards campaign performance metrics
- Strong proficiency in Media Math
- Knowledge of various channels and buying methods (video, display, programmatic, social)
- Familiarity with marketing principles, analytics and concepts
- Confidence within Microsoft Office Suite especially Excel and PowerPoint
- Experience in negotiating and constructing digital media plans
- Competence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
- Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)
Salary Range$140,000.00 - $165,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
