Mineralys is a fully remote company. As we prepare for our first commercial launch, we are seeking an experienced marketing leader who is energized by the opportunity to build from the ground up, establish foundational capabilities, and shape the promotional medical education strategy for a best-in-class launch. Reporting to the Sr. Director, HCP Marketing, the Director, HCP Marketing will be responsible for translating HCP brand strategy into high-impact launch execution to drive awareness, engagement, and adoption. This role shapes and executes launch strategy by connecting data to insight, refining messaging, and driving effective field activation and omnichannel execution. This role requires both strategic and hands-on executional leadership. The ideal candidate will be a self-starter with deep experience in HCP marketing, including launch planning, messaging, creative campaign development, tactical execution, and cross-functional leadership. Mineralys is looking for individuals who thrive in an entrepreneurial setting and are motivated to shape a brand from day one. Previous launch and cardiovascular and/or chronic care experience is strongly preferred. Principal Responsibilities • Lead the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics. • Partner with market research to identify and translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics. • Lead development and execution of messaging, creative campaign, tactical development, including personal and non-personal channels • Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints. • Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force training and initiatives. • Lead sample strategy as part of the HCP launch plan, partnering cross-functionally to ensure compliant execution and field pull-through. • Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution. • Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning • Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives. • Develop and manage relationships with external vendors and agency partners Requirements • MBA or bachelor's degree plus 8+ years of pharmaceutical or biotech industry experience including 6+ years in HCP marketing • Demonstrated launch experience • Cardiovascular and/or chronic care experience is highly preferred. • A builder mindset with high personal accountability, resourcefulness, and a collaborative spirit. • Proven ability to lead through ambiguity and define direction • Experience effectively leading cross-functional teams and agency partners. • Excellent communication and presentation skills. US Salary Range: $200,000 - $220,000 #LI-REMOTE