The Job
We’re looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth engine—from acquisition through engagement efficiency—driving measurable impact across installs, activation, and retention.
This role combines strategic leadership with operational excellence, managing a small high-impact team and budget to deliver scalable, efficient growth for Bleacher Report’s digital products.
The Daily
- Own and scale all paid acquisition channels (e.g., paid social, search, programmatic, app install networks) with a focus on CAC and LTV optimization
- Develop full-funnel strategies to drive high-quality user growth and engagement
- Lead budget allocation, forecasting, and pacing across channels to maximize efficiency and incrementality
- Test and iterate on creatives, targeting, and bidding strategies to unlock performance gains
- Partner cross-functionally to define measurement frameworks
- Own ASO strategy across App Store and Google Play, inclusive of listing experimentation, keyword strategy, competitive positioning, and more
- Partner with product and design to align store presence with in-app experience and growth goals
- Manage and develop a small team of growth marketers across performance marketing and ASO
The Essentials
- 7–10+ years in growth marketing, product marketing, performance marketing, or mobile app marketing
- Deep expertise in paid acquisition channels and mobile attribution (Branch, AppsFlyer, etc.)
- Proven track record optimizing CAC, LTV, and ROAS at scale
- Strong hands-on experience with ASO tools and strategies
- Experience managing agencies and external partners
- Prior people management experience (direct management of at least 1–2 team members)
- Highly analytical, with strong comfort using data to drive decisions and influence stakeholders
- Experience in consumer apps, media, sports, or engagement-driven platforms
