Summary:

Media Operations serves as the vital operational engine for Bristol Myers Squibb’s media executions. This role is responsible for the day-to-day management, implementation, and oversight of the infrastructure required to support all HCP and DTC commercial campaigns across the portfolio.

As a key player within the Media CoE, the Associate Director will manage complex media architecture, ensure seamless agency integrations, and maintain the highest standards of media tracking, compliance, and measurement. This role serves as key connector between brand marketers, external agencies, and the cross-functional matrix.

Responsibilities:

Media Data and Governance

• Taxonomy & Architecture Management: Manage and maintain the enterprise Media Taxonomy Business Rules. Ensure consistent application, data integrity, and standardized hierarchy across all brands, including updating classifications for complex portfolios (e.g., CAR-T, Celmod) as they evolve.
• Tracking & Pixel Operations: Oversee the implementation of all tracking processes and pixel operations, including Crossix deployments, Adobe Analytics (AA) API connections, High-Value site Actions (HVA) mappings, and SFMC URL tracking automation.
• Reporting & Data Ecosystem: Manage operational business rules within data visualization tools (e.g., DOMO) in alignment with reporting and analytics teams. Ensure media agencies adhere to strict data delivery schemas, successfully managing loopback files, APIs, and Channel Level Data at a recurring cadence.
• Project Management: Serve as an operational project manager on major media initiatives, ensuring project plans and timelines are executed efficiently.

Media Standards and Best Practices

• Channel Standards Enforcement: Maintain, update, and rigorously enforce Channel Standards across all paid media channels (Display, SEM, SEO, Social, Video, POC, Print, TV, Audio, OOH, etc.) to ensure baseline quality and measurement capability.
• Cross-Functional & Agency Operations: Manage Media Operating Models and Activation Maps to facilitate smooth intake and information transfer between BMS and agency partners. Support the operational onboarding of new media agencies, ensuring they meet BMS data and capability standards.
• Privacy & Compliance Liaison: Partner with Privacy, Medical, Legal & Regulatory teams to ensure all media tracking protocols remain compliant. Act as the first line of defense in identifying operational compliance risks.
• Education & Resource Management: Manage the enterprise Media SharePoint hubs, acting as the gatekeeper for access requests (BMS IDs, Claravine, Workfront). Support internal continuous education programs to ensure matrix partners understand and utilize best practices.

Qualifications:

• Minimum 5 years of working knowledge of campaign implementation systems, ad-tech, mar-tech, and media
• planning/buying processes.
• • Proven experience managing media taxonomy, data governance models, and complex reporting requirements
• within a highly matrixed organization.
• • Hands-on experience with tracking technologies, pixel implementation, and data visualization platforms (Adobe
• Analytics, DOMO).
• • Detail-oriented, highly organized, and capable of managing multiple operational workflows simultaneously.
• • A collaborative mindset with the ability to build relationships with cross-functional teams and hold external agency
• partners accountable to strict SLAs.

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings athttps://careers.bms.com/benefits

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at