Job Title: Director Global Demand Generation
Job Type: Full-time
Location: Remote
About the RoleThis is a pipeline ownership role. As Director Demand Generation (Global), you will own the full demand engine for our largest revenue geography: from strategy through execution to revenue impact. You'll architect and run the programs that fill our AMER pipeline, accelerate deals, and give Sales the air cover they need to win in competitive enterprise cycles.
You'll operate with high autonomy, build your own playbooks, and use AI as a force multiplier.
You'll work at the intersection of paid digital, ABM, field and virtual events, partner programs, and outbound, partnering closely with Sales, BDRs, Revenue Operations, Product + Brand Marketing, and our agency partners.
Key ResponsibilitiesPipeline Generation + Revenue Impact- Own end-to-end demand generation strategy and outcomes, with direct accountability for top-of-funnel growth and downstream conversion to revenue
- Set, track, and report on pipeline KPIs: MQLs, pipeline sourced, pipeline influenced, stage conversion, and cost-per-opportunity, and communicate ROI clearly to leadership
Integrated Campaign Execution- Architect and execute multi-channel campaigns across paid digital (LinkedIn, Google, programmatic), field and virtual events, content syndication, and partner programs
- Run ongoing testing, analysis, and optimization: kill what doesn't work, double down on incremental impact, build repeatable playbooks
AI-Native Demand Engine- Build and operate AI-powered demand workflows: programmatic outbound, intent-based targeting, AI-personalized sequences, and automated nurture flows
- Treat AI as an operational multiplier, not a checkbox, with demonstrable experimentation across tools and workflows
ABM + Enterprise Targeting- Develop segmentation and targeting strategies for priority enterprise buyer personas, platform engineers, VP Engineering, CIOs, and DevSecOps leaders, in close partnership with Product Marketing and Sales
- Leverage ABM and intent tools (Pocus, or equivalent) to prioritize accounts and time outreach for maximum conversion
BDR + Sales Alignment- Partner with BDR leadership to ensure campaign-to-outbound alignment, providing the messaging frameworks, sequences, and creative air cover needed to run effective outbound plays
- Own the marketing-to-sales funnel handoff in collaboration with Revenue Operations
QualificationsRequired:- 10+ years in B2B SaaS demand generation or integrated marketing, with a clear and provable track record of driving pipeline, not just launching campaigns
- Experience running demand gen in an enterprise motion (complex sales cycles, multi-stakeholder buying committees, mid-to-large ACV)
- Hands-on paid media management across LinkedIn, Google, and programmatic channels, including budget ownership, ROI tracking, and experimentation
- Strong analytical chops: you build your own dashboards, define your own metrics, and make decisions based on evidence. Comfortable with attribution models, funnel reporting, and BI tools
- Proficiency with GA4; working knowledge of ABM/intent platforms (Pocus, Clay, UserGems)
- Active, practical experimentation with generative AI tools, applied to campaign operations, content, outbound personalization, or workflow automation
- Ability to operate with high autonomy: you take a revenue target and reverse-engineer a program, without waiting for a playbook to be handed to you
- Excellent written instincts: you can write a sharp ad, brief a creative team, and craft a sequence that converts
Preferred (not required):- Background in DevOps, platform engineering, developer tools, or adjacent enterprise software categories
- Experience with or exposure to SQL and self-serve BI tools (Looker, Tableau)
- Familiarity with the partner/channel ecosystem in enterprise software
- Prior experience in a hypergrowth or transformation-stage company
Compensation & Benefits- Base Pay Range: $175,000 - $195,000 annually In accordance with applicable law, this represents a reasonable estimated compensation range for this role. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. Outside of base compensation, CloudBees also offer stock options and variable bonuses.
- What CloudBees Offers:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- HSA/FSA
- Remote Work Environment
- Flexible Time Off
- Paid Company Holidays
- Parental Leave
- Variable Bonus Plan dependent on your role
- Stock grant opportunities dependent on your role
- 401(k) with Company Match
