Coca-Cola

Director, Franchise Commercial Execution

Coca-Cola$145K — $169K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or Management; Master's preferred
  • 5+ years in CPG with P&L responsibility
  • Experience as a Business Partner with bottlers in Food and Beverage
  • Proven track record in annual business planning and forecasting
  • Strong negotiation and relationship-building skills
  • Knowledge in channel marketing and competitive analysis
  • Ideal candidates should have distribution center experience
  • Excellent strategic leadership abilities

Responsibilities

  • Manage weekly/monthly performance metrics and reporting
  • Monitor execution objectives and adjust plans as needed
  • Execute commercial strategies with franchise partners
  • Collaborate on contingency plans to meet business performance targets
  • Standardize capability-building approaches based on bottler segmentation
  • Assess local bottler capabilities and develop improvement plans
  • Coordinate training and development for effective process execution
  • Provide performance feedback to franchise leadership

Benefits

  • Access to networking opportunities with global technology leaders
  • Opportunity to work on an iconic brand
  • Resources for continual skill and knowledge development through a learning culture
Full Job Description
Job Description Summary:

Position Overview:

This role helps develop and executes FSOP channel marketing and commercial programs incl. product promotion, sales channels and pricing; focuses on identifying and leading relevant channel campaigns with partners, mentoring other channel teams etc.; may coordinate special channel initiatives and events.

Candidate is an individual contributor who guides others in resolving complex issues in specialized area based on existing solutions and procedures; works independently with guidance only in the most complex situations.
What You'll Do for Us

  • Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.
  • Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.
  • Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
  • Responsible for collaborating on the contingency plan to deliver annual business plan performance in the FSOP channel to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
  • Standardizes common approach to capability building based on bottler segmentation.
  • Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities.
  • Coordinate's training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
  • Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
  • Be the SME for FSOP Channel Plans and work with respective Directors and their sales teams at the bottlers to execute the plan. Participate in all channel planning routines from Atlanta.
  • Provides Bottler performance feedback to Franchise Leadership "serving as voice of the market."
  • Monitor's market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.
  • Work with Commercial Manager to support the development of commercial stewardship bi-monthly planning stewardship.
  • Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.


What You'll Need
Qualifications & Requirements:

  • Bachelor's degree in Business, Marketing, Management with a Master's degree is preferred.
  • 5 or more years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.
  • Must have experience as a Business Partner with direct bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.
  • Must have experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results.
  • Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.
  • Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.
  • Must possess excellent relationship building skills, as well as strategic leadership abilities
  • Distribution center knowledge is ideal
  • The ability to influence outcomes and be persuasive are ideal


What We Can Do For You

  • Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and expose you to emerging technologies and techniques.
  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
  • Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.


Skills:
Account Management, Business Development, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales, Sales Management, Sales Process

Pay Range:
United States: 145,000 - 169,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):
United States of America

City/Cities:
Chicago

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
September 28, 2026

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