Director, Direct-to-Consumer Sales

AssuranceAmerica

$125K — $150K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of leadership experience in contact center operations, particularly in Direct-to-Consumer insurance sales or financial services.
  • Strong knowledge of P&C insurance, including licensing and regulatory aspects.
  • Proven track record in scaling sales operations and optimizing conversion funnels for growth.
  • Experience managing multi-site and remote teams in a regulated environment.
  • Familiarity with CRM platforms and digital customer engagement tools.
  • Ability to build partnerships across functions to enhance sales and customer lifecycle management.
  • Strong financial skills in budgeting and P&L oversight.
  • Possession or ability to obtain a P&C license within 90 days. A Bachelor's degree or relevant insurance certification is expected.

Responsibilities

  • Lead the strategy for the contact center focusing on driving individual consumer sales.
  • Build a sales-oriented culture emphasizing personalized and compliant insurance solutions.
  • Set sales targets and performance metrics to enhance conversion and revenue growth.
  • Engage directly with Call Center associates in McAllen, TX, with regular travel required.
  • Drive sales performance across various channels, including inbound, outbound, and digital.
  • Ensure alignment with regulatory and compliance requirements in the insurance industry.
  • Promote the use of data and technology to boost sales outcomes and customer insights.

Benefits

  • Opportunity to build and lead diverse teams in a high-engagement culture.
  • Collaborative environment that promotes inclusion, accountability, and growth.
  • Access to tools and platforms that support performance and technology adoption.
  • Strong organizational support for leadership development and career progression.
  • Dynamic work setting with travel opportunities to key operational locations.
Full Job Description

Each day at AssuranceAmerica is different, but as a Direct-to-Consumer Sales, Director you will:

Direct-to-Consumer Sales Leadership

  • Lead the contact center strategy with a primary focus on driving sales (e.g., auto, renters, commercial) to individual consumers.
  • Build and scale a sales-driven culture focused on delivering personalized, consultative, and compliant insurance solutions.
  • Establish sales targets, incentives, and performance dashboards to drive conversion rates, quote-to-bind ratios, and revenue growth.
  • Interact in-person with our Call Center associates in McAllen, TX. The position requires travel to McAllen TX 50% of the time

Operational Strategy

  • Drive performance across inbound sales, outbound campaigns, digital channels, and licensed agent teams.
  • Align operations to evolving regulatory requirements, licensing standards, and compliance expectations within the insurance industry.

Technology & Data-Driven Innovation

  • Champion the use of data, analytics, AI, and automation to improve contact center performance, customer insights, and sales outcomes.
  • Evaluate and implement omni-channel platforms, CRM systems, and quote/bind tools to enhance sales and service capabilities.
  • Drive continuous improvement and technology adoption to support self-service, personalization, and first-call resolution.

People Leadership & Culture Building

  • Recruit, develop, and lead diverse and empowered teams of sales professionals, licensed agents, supervisors, and operational leaders.
  • Cultivate a high-engagement culture that values inclusion, accountability, growth, and collaboration.
  • Foster leadership pipelines through succession planning, coaching, and structured career pathing.

About YOU

  • 8+ years of leadership experience in contact center operations, with a strong emphasis on Direct-to-Consumer insurance sales or related financial services.
  • Deep understanding of the P&C insurance landscape, including licensing, compliance, underwriting, and regulatory considerations.
  • Proven success in scaling outbound and inbound sales operations, optimizing conversion funnels, and driving profitable growth.
  • Experience leading multi-site and/or remote teams in a regulated industry.
  • Skilled in deploying and optimizing CRM platforms, digital sales tools, customer engagement systems, and contact center technologies.
  • Demonstrated success in building cross-functional partnerships to improve sales execution and customer lifecycle management.
  • Strong financial acumen, including forecasting, budgeting, and P&L oversight.
  • P&C license in resident state or ability to get licensed within 90 days.
  • Bachelor’s Degree or relevant insurance designation and/or certification.

Preferred

  • Bilingual (English-Spanish).
  • Salesforce Software Experience

Physical Requirements

  • Prolonged periods sitting at a desk and working on a computer.

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