Director, Direct-to-Consumer Sales

AssuranceAmerica

$110K — $130K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in leadership roles focused on contact center operations and Direct-to-Consumer insurance sales.
  • Deep knowledge of property & casualty (P&C) insurance, including licensing and regulatory aspects.
  • Experience in optimizing inbound and outbound sales operations with demonstrable growth results.
  • History of managing multi-site and remote teams in a regulated environment.
  • Skilled in CRM platform deployment and contact center technologies.
  • Expertise in financial management, including forecasting and P&L oversight.
  • P&C license in resident state or ability to obtain within 90 days.
  • Bachelor's Degree or relevant insurance certification.

Responsibilities

  • Lead the strategy for driving sales in auto, renters, and commercial insurance sectors.
  • Build a sales-driven culture that emphasizes personalized, compliant insurance solutions.
  • Set sales targets and create dashboards for monitoring performance metrics.
  • Engage directly with Call Center associates, requiring 50% travel to McAllen, TX.
  • Enhance performance across various sales channels and teams.
  • Ensure operations meet evolving compliance and regulatory standards.
  • Promote data-driven approaches to improve customer insights and sales outcomes.
  • Implement technology solutions that support sales and enhance service experience.

Benefits

  • Opportunity for career development and coaching within a high-engagement culture.
  • Diverse team environment that values inclusivity and collaboration.
  • Exposure to cutting-edge technologies and data analytics in sales operations.
  • Travel opportunities to McAllen, TX for direct team interaction.
  • Potential for leadership succession planning involvement.
Full Job Description

Each day at AssuranceAmerica is different, but as a Direct-to-Consumer Sales, Director you will:

Direct-to-Consumer Sales Leadership

  • Lead the contact center strategy with a primary focus on driving sales (e.g., auto, renters, commercial) to individual consumers.
  • Build and scale a sales-driven culture focused on delivering personalized, consultative, and compliant insurance solutions.
  • Establish sales targets, incentives, and performance dashboards to drive conversion rates, quote-to-bind ratios, and revenue growth.
  • Interact in-person with our Call Center associates in McAllen, TX. The position requires travel to McAllen TX 50% of the time

Operational Strategy

  • Drive performance across inbound sales, outbound campaigns, digital channels, and licensed agent teams.
  • Align operations to evolving regulatory requirements, licensing standards, and compliance expectations within the insurance industry.

Technology & Data-Driven Innovation

  • Champion the use of data, analytics, AI, and automation to improve contact center performance, customer insights, and sales outcomes.
  • Evaluate and implement omni-channel platforms, CRM systems, and quote/bind tools to enhance sales and service capabilities.
  • Drive continuous improvement and technology adoption to support self-service, personalization, and first-call resolution.

People Leadership & Culture Building

  • Recruit, develop, and lead diverse and empowered teams of sales professionals, licensed agents, supervisors, and operational leaders.
  • Cultivate a high-engagement culture that values inclusion, accountability, growth, and collaboration.
  • Foster leadership pipelines through succession planning, coaching, and structured career pathing.

About YOU

  • 8+ years of leadership experience in contact center operations, with a strong emphasis on Direct-to-Consumer insurance sales or related financial services.
  • Deep understanding of the P&C insurance landscape, including licensing, compliance, underwriting, and regulatory considerations.
  • Proven success in scaling outbound and inbound sales operations, optimizing conversion funnels, and driving profitable growth.
  • Experience leading multi-site and/or remote teams in a regulated industry.
  • Skilled in deploying and optimizing CRM platforms, digital sales tools, customer engagement systems, and contact center technologies.
  • Demonstrated success in building cross-functional partnerships to improve sales execution and customer lifecycle management.
  • Strong financial acumen, including forecasting, budgeting, and P&L oversight.
  • P&C license in resident state or ability to get licensed within 90 days.
  • Bachelor’s Degree or relevant insurance designation and/or certification.

Preferred

  • Bilingual (English-Spanish).
  • Salesforce Software Experience

Physical Requirements

  • Prolonged periods sitting at a desk and working on a computer.

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