Who we're looking for:
Reporting to the VP, eCommerce, Digital Experience & Analytics, the Director, Digital Data Analytics & Performance will lead analytics strategy, data products, and performance optimisation for Rogers' Wireless and Wireline digital commerce business. This leader will drive data-driven decision-making across customer journeys, self-serve experiences, and eCommerce buyflows to improve customer experience, conversion, retention, and revenue growth.

Leading a team of analytics, data science, engineering, and performance professionals, the Director will leverage advanced analytics, AI, machine learning, and customer insights to deliver scalable data products, optimise digital and assisted channels, and enhance business performance. The role is accountable for end-to-end digital buyflow performance and the integration of digital and call analytics to create a unified view of customer interactions and drive measurable business value across the digital commerce ecosystem.

What you'll do:

• Strategic Leadership:
  
  • Develop and execute digital analytics, call analytics, and data product strategies aligned with eCommerce and customer growth objectives.
  • Define KPIs, measurement frameworks, and performance benchmarks, driving data-driven decision-making across the organization.
  • Establish a unified measurement approach across digital and assisted channels to optimize acquisition, conversion, retention, and operational efficiency.
• Team Leadership:
  
  • Lead and develop a high-performing team of analytics, data science, data engineering, and performance professionals.
  • Foster innovation, accountability, continuous learning, and advancement of AI, machine learning, and analytics capabilities.
• Data, Analytics & Data Products:
  
  • Oversee data governance, integration, and analytics across digital, CRM, billing, commerce, customer care, and call centre platforms.
  • Deliver enterprise data products, dashboards, KPI frameworks, and self-service analytics solutions.
  • Leverage advanced analytics, AI, and machine learning to generate actionable insights and optimize digital performance.
• Digital Commerce & Performance Optimization:
  
  • Measure and optimize Wireless and Wireline digital buyflows, customer journeys, conversion performance, and channel effectiveness.
  • Identify opportunities to improve digital adoption, reduce abandonment, increase product attachment, and lower cost-to-serve.
  • Partner with Product, Marketing, UX, Technology, Customer Care, and Sales teams to drive data-led improvements.
• Reporting & Insights:
  
  • Deliver executive reporting, dashboards, and actionable insights on business performance, customer behaviour, revenue, and channel effectiveness.
  • Translate complex data into strategic recommendations for senior leadership.
• Stakeholder Management:
  
  • Collaborate with cross-functional leaders to align analytics priorities and business objectives.
  • Serve as the subject matter expert for digital analytics, customer journey measurement, call analytics, and data products.
• Innovation & Transformation:
  
  • Drive innovation through AI, automation, advanced analytics, and scalable data products.
  • Champion the modernization of analytics capabilities to support Rogers' digital commerce and customer experience strategy.

What you bring:

• Bachelor's degree in a related field; Master's preferred.
• 10+ years of experience in Digital Analytics, eCommerce Analytics, Data Science, BI, or Customer Journey Analytics.
• 7+ years of leadership experience managing high-performing analytics, data science, or BI teams.
• Expertise in digital commerce, customer journeys, conversion optimisation, acquisition, retention, and self-service adoption.
• Strong experience building data products, KPI frameworks, dashboards, and self-service analytics solutions.
• Proven success leveraging AI, Machine Learning, Predictive Analytics, and advanced analytics to drive business outcomes.
• Proficiency with Adobe Analytics, Google Analytics, Tableau, Power BI, SQL, Python, and cloud platforms (AWS, Azure, GCP, Databricks, Snowflake).
• Experience with data governance, measurement frameworks, and integrating digital, CRM, customer care, and call centre data.
• Strong communication, stakeholder management, and executive influencing skills.
• Proven ability to build high-performing teams and translate complex data into actionable insights.
• Telecommunications, Digital Commerce, or Customer Experience industry experience preferred.

What's in it for you?
We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you'll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities:
  • My Path: self-driven career development program
  • Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
  
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no-cost fitness membership.
• Our commitment to the environment and diversity:
  
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Technology & Information Technology
Requisition ID: 333678

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

Posting Notes: Technology

Location: