What you'll be doing

As Director, Digital Paid Media for Simplii Financial, you will lead an agile, in-house media team dedicated to delivering impactful digital performance marketing across Programmatic, Search, and Social channels.  As part of the Media team, this role partners closely with the Marketing Communications team, as well as a number of internal and external stakeholders, to seamlessly integrate digital into annual and tactical media and marketing plans. You will oversee budget management and campaign execution directly within digital platforms, ensuring cross-channel optimization to maximize performance and drive meaningful results. This leadership position offers the opportunity to shape integrated media strategies that keep digital media at the heart of Simplii Financial’s innovative and customer-centric marketing approach.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you’ll succeed 

• Inspirational Leader - Lead a team of digital paid media experts, driving team strategy, operational efficiency and marketing effectiveness. In a fast-paced and agile environment, the team is eager to lean on you for support in development, new challenges, and innovation.  
• Strong Relationships - We work collaboratively with our Marketing Communications & Simplii Financial teams and external partners on setting plans and budgets, developing tests and integrating this approach to media buying into our media and marketing strategy.
• Paid Media Excellence - Plan, manage and optimize budgets to optimize performance on ROI.  Managing the team who are responsible for planning, delivery (through in-house capabilities), tracking and analysis of digital media initiatives as well as for generating insights to improve our cross-channel digital marketing performance. 
• Driving Innovation - You are on top of cutting-edge industry innovation, continuously bringing new opportunities and trends to the table to drive our innovation mandate and seek new efficiencies or competitive advantages to help us stay ahead in a rapidly evolving market.       

Who you are  

• You're driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact.
• Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
• Ability to translate data into clear insights and business recommendations with strong written and verbal communication skills.
• You look beyond the moment. You make decisions and take actions that will make a difference today and tomorrow. You proactively seek new solutions to overcome all obstacles.
• You’re passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners.  You build trust through respect and authenticity.  
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

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