The Adventure Ahead

We're redefining what demand generation looks like in the age of AI, and if you're not afraid to embrace the future of marketing, this is the right job for you.

We're looking for a Director of Demand Generation who gets it - modern B2B buying isn't about blasting prospects with generic content. It's about understanding how our audience actually researches, evaluates, and buys technology. You'll own demand generation strategy and execution while reporting to our VP of Revenue Marketing.

This is a role for someone who leads from the front. You won't just set direction and delegate - you'll get into the work alongside your team, spot where the funnel is breaking before anyone else does, and drive the cross-functional conversations needed to fix it. This job is not about vanity metrics or MQL inflation. We care about pipeline quality, sales velocity, and revenue impact. Your fingerprints should be visible in pipeline - not just in activity reports. If you're tired of playing the attribution guessing game and want to build something that actually moves the business, keep reading.

The Day-to-Day

Performance & Growth

• Design and optimize our demand generation engine - attribution models, lead scoring, handoff processes, and pipeline forecasting
• Lead quarterly demand planning to accurately project pipeline impact across all channels
• Proactively identify where the funnel is leaking - by channel, segment, or stage - and own the fix cross-functionally, not just the flag
• Use data to understand what's working and what isn't, beyond surface-level metrics to real pipeline influence
• Test new channels and tactics while maintaining efficiency on proven performers
• Manage a seven-figure annual budget across paid search, paid social, and emerging channels
• Lead campaign strategy and execution across Google Ads, LinkedIn, and other platforms where our buyers actually spend time

Team Leadership

• Hire, develop, and lead a high-performing Demand Generation team - and stay close enough to the work to know when something's off before it becomes a problem
• Be a player-coach: set the strategic direction and roll up your sleeves when the team needs you in the weeds
• Be a driving force for staying ahead with AI tools, emerging technologies, and evolving marketing practices

Your Superpowers

• Proven Growth Pioneer: You bring 8+ years of B2B marketing experience in B2B SaaS, ideally with HR/Learning/Enterprise software buyers
• Pipeline Maestro: You have a proven track record managing seven-figure budgets and driving measurable pipeline growth - not just lead volume
• A Diagnostic Mindset: You don't wait for the QBR to find out the funnel broke; you spot the anomalies early, diagnose the root cause, and move fast.
• Cross-Functional Orchestration: You possess a demonstrated ability to lead cross-functional conversations-with Sales, RevOps, and Product Marketing-to actively unblock pipeline, not just report on it.
• AI and Emerging Tech Curiosity: You bring deep experience with or strong interest in AI marketing tools, predictive analytics, and marketing automation to keep us ahead of the curve.
• Technical Proficiency: You are highly proficient and comfortable navigating Google Analytics, Google Ads, LinkedIn Ads, Salesforce, and modern marketing automation platforms.
• Strategic Thinker with Hands-on Execution: You possess the ability to write the high-level playbook and step onto the field to run the play yourself.

Bonus Points

• You have experience with enterprise sales cycles and complex buying committees
• You have a background in learning technology, HR tech, or adjacent industries
• You have a track record with account-based marketing and intent data platforms

Our Hybrid Work Philosophy

Great work can happen anywhere but coming together helps us go further. Our team spends three days a week in the office (Tuesday-Thursday) to collaborate, solve problems, and learn from each other. With flexibility the rest of the week, it's a balance designed to help everyone do their best work and keep growing.

Our Total Rewards Philosophy

Our Total Rewards Philosophy centers around three core areas to reward and care for our People:

• Rewarding Impact: We lead with competitive pay to reward the impact, skills and traits that fuel our success.
• Fostering Holistic Wellbeing: We care deeply about and invest in the whole person with programs that support our people's physical, mental, and financial well-being.
• Empowering Our Talent Culture: We build a culture of trust and empowerment by designing our rewards and benefits with transparency, equity, and flexibility, enabling our people to do their best work and stay for the long haul.

Our Promise to You

• Financial Wellness: Own a piece of Docebo through our Employee Share Purchase Plan (ESPP) at a 15% discount, plus a competitive compensation package.
• Your Well-Being, Covered: You'll get access to health benefits, so you can get the care you need when you need it.
• Rest, Relax, Repeat: Rest and recharge with paid vacation days, two company-wide Docebo Days, floating holidays for cultural celebrations, and your birthday off!
• Family First: We provide coverage offering you time with your little one(s) so you can soak up all those precious moments. Fun fact: we had 30 Docebian babies join the family in 2025!
• Connections That Count: Connect with global communities through our Employee Resource Groups (including PRIDE, DWA, BIDOC, and Green Ambassadors) and company-wide events that keep the fun rolling all year long.