ROLE PURPOSELead Haleon's Oral Health Customer Strategy & Planning agenda by shaping future-focused customer growth strategies, curating them for the unique dynamics of a science-led, expert-influenced category, and translating them into integrated commercial plans that win across digital and brick-and-mortar environments. Serve as the fulcrum connecting the Oral Health BU, cross-functional partners, and Commercial Enablement, delivering a single, coherent commercial strategy that maximizes Haleon's disproportionate growth opportunity across this portfolio.
KEY ACCOUNTABILITIES- Define and adapt customer growth strategy for Oral Health, grounded in the expert-driven, science-backed commercial model that distinguishes Haleon from commodity competitors.
- Own the one commercial plan across base and innovation, ensuring customer strategy, innovation viability, and activation are fully integrated and sequenced.
- Bridge HCP/professional channel strategy (dental, hygienist detailing) with retail and e-commerce execution to create a connected shopper journey from recommendation to purchase.
- Provide early customer and channel insight into innovation viability, including e-commerce pack strategy and digital shelf readiness.
- Lead digital commerce integration and retail media network alignment, with a particular focus on Amazon, where Oral Health holds a leading market share position.
- Contribute to forecast quality and demand realism by grounding assumptions in customer signal, not just brand ambition.
- Lead cross-functional orchestration across the Oral Health BU, Marketing, Category, NRM, and Field Sales to maintain a single commercial voice.
- Ensure activation plans uphold Haleon's Visual Brand Language, execution standards, and antitrust compliance.
- Architect omnichannel activation that unifies 4Ps and shopper journeys across digital and physical shelves.
OUTCOMES & MEASURES OF SUCCESS- Quality and execution of the one commercial plan, measured by in-market effectiveness, execution fidelity, and the learning loop back into strategy.
- Forecast realism and alignment across brand, finance, and commercial partners.
- Strength of digital and RMN integration balanced with brick-and-mortar scale, especially Amazon market share defense and growth.
- HCP-to-retail channel connectivity: evidence that professional recommendation is amplified through the commercial plan.
- Cross-functional influence and orchestration effectiveness.
REQUIRED QUALIFICATIONS- 8-10+ years in CPG Commercial (Customer Strategy, Sales, Shopper/Omnichannel), with brand or category leadership experience; demonstrated JBP ownership and customer planning depth.
- Fluency in retail media networks, digital shelf, and e-commerce strategy; comfort operating in both a practitioner and strategic capacity.
- Strong NRM acumen (pack/price/mix/promo), P&L accountability, and trade investment governance.
- Fact-based decision-making toolkit: shopper science, CBIA integration, and analytics (Power BI or equivalent).
- Proven ability to lead and influence senior cross-functional stakeholders; executive presence and a clear, persuasive commercial voice.
PREFERRED QUALIFICATIONS- Experience in Oral Health, OTC Health, or any science-led, expert-influenced category where professional recommendation plays a role in demand creation.
- Familiarity with dental/professional channel dynamics and how HCP recommendation connects to retail pull-through and commercial planning.
- Track record building digital shelf excellence programs and launching e-commerce pack innovations.
- Master's/MBA; formal training in Category Management, Joint Business Planning, and/or Business Strategy.
This role is based at our Warren, NJ headquarters and requires a minimum of 3 days onsite.
The expected salary range for this role is $187,727 - $270,591.
BenefitsHaleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date2026-09-21
