Job Description Summary:

As Director, Customer Marketing for Walmart Inc., you will play a pivotal leadership role in accelerating growth across one of our most strategic customers.

This role sits at the intersection of brand, commerce, and customer strategy-leading the transformation of how our portfolio shows up across omnichannel experiences. You will shape best-in-class commerce marketing strategies, unlock digital growth, and create category-leading programs that deliver mutual value for Coca-Cola, Walmart, and our bottling partners.

What You'll Do For Us

Drive Commerce & Digital Leadership

• Lead end-to-end Commerce Marketing strategy across the Coca-Cola portfolio, accelerating digital penetration and establishing category leadership in omnichannel environments
• Champion innovative approaches in retail media, eCommerce, and emerging shopper ecosystems (including agentic and AI-driven experiences)

Own Customer Marketing Excellence

• Develop and execute breakthrough omnichannel campaigns tailored to Walmart, grounded in shopper insights and brand strategy
• Translate Coca-Cola brand platforms, innovation, and programming into compelling, customer-centric growth drivers

Strategic Partnership & Influence

• Serve as a senior strategic partner to Walmart stakeholders, including Merchants, Site Merchants, and Retail Media teams
• Leverage Collaborative Business Plans and the Coca-Cola Customer Commitment to unlock joint value and long-term growth

Cross-System Leadership

• Partner seamlessly across IMX, Connections, Category Leads, and creative teams to deliver integrated, high-impact marketing programs
• Align Coca-Cola operating units, bottlers, and customer teams around shared priorities and category growth initiatives

Future-Focused Growth Platforms

• Build and scale 3-5 year customer marketing platforms that anticipate evolving shopper behavior and retail dynamics
• Identify emerging opportunities and translate insights into scalable, forward-looking strategies

Qualifications & Requirements

• Bachelor's degree required; MBA or advanced degree preferred
• 7+ years of experience in Customer Marketing, eCommerce, or Commercial leadership roles (CPG, beverages, or adjacent industries preferred)
• Expertise in retail media, digital commerce, and evolving shopper ecosystems strongly preferred
• Proven ability to translate shopper insights, brand strategy, and customer needs into measurable business results
• Strong experience leading cross-functional teams and influencing without authority in complex organizations
• Demonstrated commercial acumen, including selling, financial management, and joint business planning
• Deep experience in Shopper Insights, Business Analytics, and Annual Planning processes
• Track record of partnering with creative agencies to deliver compelling, insight-driven campaigns

Communication Focus

• Act as a key connector across Coca-Cola system stakeholders, including Customer Leadership, Brand and Commercial, IMX, Connections and Bottlers
• Inspire and influence both internal teams and external partners with clear, compelling category and customer strategies
• Navigate and align diverse stakeholders to drive execution against shared growth priorities

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we're always innovating.
• Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:
Account Management, Business Development, Business Insights, Communication, Cross-Functional Teamwork, Customer Insights, Decision Making, E-Commerce, Influencing, Leadership, Marketing, Negotiation, Results-Oriented, Shopper Marketing

Pay Range:
United States of America: 169,000 USD - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):
United States of America

City/Cities:
Rogers

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
June 17, 2026