Macy's

Director, Credit

Macy's$120K — $150K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in retail credit, co-brand or private-label card, or financial-services marketing.
  • Proven track record in growing card portfolios and managing customer engagement initiatives.
  • Experience in navigating and influencing within a complex enterprise credit structure.
  • Strong understanding of credit economics and program profitability dynamics.
  • Familiarity with credit-marketing compliance and regulatory standards.
  • Exceptional partnership and cross-functional collaboration skills.
  • Analytical expertise in customer metrics and lifetime value (LTV).

Responsibilities

  • Own the new-account strategy and optimize application-to-approval processes.
  • Drive in-store credit card acquisition through strategic associate engagement and incentives.
  • Set and monitor performance targets for acquisition, approval rates, and quality of accounts.
  • Manage the cardholder lifecycle to enhance activation, spending growth, and retention.
  • Create engagement strategies to transition cardholders from acquired to loyal status.
  • Develop reactivation and retention initiatives for dormant and at-risk cardholders.
  • Oversee the credit marketing calendar and ensure compliance with industry standards.

Benefits

  • Opportunity to lead a strategic, impactful role within a renowned retail brand.
  • Collaboration with cross-functional teams on credit strategy and loyalty programs.
  • Access to a dynamic workplace with a focus on customer engagement and value creation.
Full Job Description
Job Description

The Opportunity

The Bloomingdale's card is one of the most powerful levers in the customer relationship. Cardholders spend more, shop more often, and stay longer; the credit relationship is among the strongest predictors of lifetime value in the business. The Director of Credit owns the strategy that grows that base and deepens its engagement: acquisition, activation, the cardholder value proposition, and the integration of credit into the broader loyalty and lifecycle model.

Bloomingdale's credit operates within the Macy's Inc. enterprise credit structure and a long-standing issuer partnership. This is a strategic and marketing leadership role: while the credit P&L sits within the enterprise structure, the Director carries meaningful authority over how the Bloomingdale's card is positioned, marketed, acquired, and leveraged for customer growth, and serves as Bloomingdale's primary strategic voice into the enterprise credit and issuer relationship. Because credit profitability is a defined input to loyalty program economics, this role is connective tissue across the entire Customer Engagement team.

What You'll Own

Cardholder Acquisition
  • Own the new-account strategy and the application-to-approval funnel across store, site, app, and associate-assisted channels.
  • Drive in-store acquisition through associate engagement - the value proposition, incentives, and enablement that make the card easy to present and easy to take.
  • Set acquisition targets and own the performance against them - application volume, approval rate, and the quality of accounts acquired.

Cardholder Engagement, Activation & Retention
  • Own the cardholder lifecycle - activation of new accounts, growth in cardholder spend and share of wallet, and retention of the existing base.
  • Develop engagement strategies that increase active rate and frequency, moving cardholders from acquired to engaged to loyal.
  • Build reactivation and retention programs for dormant and at-risk cardholders, grounded in cardholder economics.

Credit Value Proposition & Cardholder Benefits
  • Own the card's value proposition - the benefit architecture, cardholder-exclusive moments, and the reasons a Bloomingdale's customer chooses to carry it.
  • Design the cardholder benefit set in direct partnership with Loyalty so the card and the Loyallist program reinforce one another rather than compete.
  • Keep the proposition competitive against the cards the Bloomingdale's customer also carries, and lead any refresh or rebrand of the cardholder value story.

Issuer & Enterprise Credit Partnership
  • Serve as Bloomingdale's primary strategic owner of the issuer and co-brand relationship - representing Bloomingdale's interests in partner planning, benefit negotiations, and joint marketing.
  • Operate effectively within the Macy's Inc. enterprise credit structure - influencing roadmap, funding, and prioritization on behalf of the Bloomingdale's brand.
  • Build the working relationships and the cadence that keep Bloomingdale's credit priorities visible and resourced within the enterprise and with the issuer.

Credit Marketing & Performance
  • Own the credit marketing calendar - acquisition and cardholder campaigns - and partner with CRM for execution across owned channels.
  • Establish the reporting and KPIs that make credit performance legible to leadership: acquisition, active rate, cardholder spend, and retention.
  • Ensure all credit marketing meets issuer, network, and regulatory compliance standards.

Credit Economics & Lifecycle Integration
  • Understand and articulate the economics of the card - the levers of program profitability and the contribution credit makes to the customer P&L.
  • Translate credit profitability into a defined input for loyalty program economics, working with the Director, Loyalty to fund benefits and inform tier strategy.
  • Partner with the measurement function on cardholder segmentation and LTV so credit decisions are made on lifetime economics.

What You'll Bring
  • 8+ years in retail credit, co-brand or private-label card, financial-services marketing, or customer marketing with direct credit ownership; premium or specialty retail experience is an advantage.
  • A track record growing a card portfolio - new accounts, active rate, cardholder spend, and retention.
  • Experience managing an issuer or bank-partner relationship and navigating a matrixed or enterprise credit structure with influence rather than direct authority.
  • A working command of credit economics - profit share, funding, and the levers that drive program profitability - enough to model contribution and defend a position.
  • Working knowledge of credit-marketing compliance and regulatory requirements, and the judgment to operate cleanly within them.
  • Strong cross-functional and partnership skills, with the credibility to represent Bloomingdale's in senior partner and enterprise conversations.
  • Analytical rigor and fluency in customer economics and LTV.

This job description is not all inclusive; additionally, Macy's, Inc. reserves the right to amend this job description at any time.

MARKETING00

About Macy's

Macy's Careers

Join the vibrant team at Macy's—a leader in the retail industry, offering unparalleled job opportunities that empower you to leverage your skills and drive innovation. At Macy's, we are committed to fostering a culture of diversity and professional growth, making it an exciting time to become part of our global community. Work You'll Do Embark on a career at Macy's and be at the forefront of the retail revolution. With a variety of positions available, from in-store roles to corporate leadership, Macy's provides a platform for professional development and career advancement. Whether you're looking for a full-time position or a part-time internship, Macy's offers a dynamic work environment where your contributions are valued and celebrated. Join Macy's market-leading team to help redefine the shopping experience for millions of customers worldwide. Lead through innovation and be part of a company that prides itself on its commitment to leadership and excellence in the retail sector. Transform your career with Macy's through our comprehensive training programs and development opportunities. Work alongside a diverse team of professionals, all driven by a shared goal of delivering exceptional service and driving success in a competitive marketplace. Macy's Employment Experience At Macy's, we understand that our employees are our greatest asset. That's why we offer competitive benefits, including health insurance, retirement plans, and employee discounts, to ensure our team members are supported both personally and professionally. Our commitment to diversity and inclusion is evident in our hiring practices and corporate culture. We strive to create an environment where all employees can thrive and contribute to our collective success. Macy's is not just a company; it's a community where innovation, leadership, and teamwork are at the heart of what we do. Innovative Work Macy's is a place where you can harness your skills to explore new ideas and innovative solutions. Our commitment to innovation is what sets us apart and keeps us at the forefront of the retail industry. Join us and contribute to projects that redefine retail and improve customer experiences across all our channels. Be Part of a Great Team At Macy's, you'll collaborate with talented professionals who are passionate about redefining retail. Our team's unparalleled capabilities and dedication to excellence make Macy's a leader in the industry. Here, your career will flourish as you work on diverse projects and make a real impact on our company's future. Future-Proof Your Career With Macy's, the sky's the limit when it comes to career growth and opportunities. Advance your career through our training and development programs, designed to nurture your professional skills and prepare you for future leadership roles. Grow with us and see how far your ambition can take you. Stay Connected Join Our Team Search for open positions that match your skills and interests at Macy's. We are always on the lookout for passionate, creative, and solution-driven team players. Explore the numerous career paths available and find the perfect fit for you. Keep Up to Date Stay informed with the latest career tips, insider perspectives, and industry-leading insights—all from the people who make Macy's a fantastic place to work. Our careers blog is your go-to resource for everything from interview tips to resume advice. Job Alert Emails Customize your subscription to receive job alerts and the latest news from Macy's. Tailor your preferences to see exciting and rewarding opportunities that align with your career aspirations. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about Macy's
Size
88,857 employees
Market Cap
$5.4 billion
Industry
Net Income
-$3.9 billion
Founded
1858
5 Year Trend
-0.4%
Revenue
$18 billion
NASDAQ

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