Director, US Corporate Marketing About the Role Unibail Rodamco Westfield is seeking a visionary, results-driven marketing leader to shape and accelerate the growth of our U.S. portfolio. As Director of U.S. Marketing, you will set the strategic direction for integrated marketing initiatives that drive traffic, increase sales, strengthen retailer partnerships, and elevate Westfield's brand as the leader in destination retail.
This is a high-impact leadership role for someone who brings both bold ideas and a proven track record of delivering measurable results. You will operate at both strategic and executional levels - defining portfolio-wide direction while ensuring excellence in activation, performance, and ROI.
Key Responsibilities Enterprise Strategy & Portfolio Leadership - Define and lead a forward-looking marketing strategy aligned to portfolio growth and performance.
- Translate consumer insights and retail trends into scalable, integrated marketing platforms.
- Drive annual and seasonal planning in partnership with Corporate Marketing and Executive Leadership.
- Strengthen Westfield's position as a premier destination through experience-led campaigns and innovation.
Integrated Campaigns & Experiential Excellence - Oversee national and local campaigns, tentpole events, and experiential programs that drive traffic and revenue.
- Elevate promotional initiatives, including Gift With Purchase programs, into strategic growth platforms.
- Ensure seamless execution across digital, social, on-property, and retailer channels while maintaining high creative standards.
Executive Communication & Brand Advocacy - Develop persuasive, executive-level pitch decks and strategic narratives for leadership, retailers, and partners.
- Serve as a visible brand ambassador, representing the U.S. portfolio in retailer meetings, industry forums, and partnership discussions.
- Lead external conversations with credibility, strengthening retailer relationships and expanding collaboration opportunities.
- Elevate storytelling and thought leadership to reinforce Westfield's premium positioning.
Performance & Growth Accountability - Establish KPIs that directly connect marketing initiatives to traffic, sales, and engagement.
- Lead portfolio-level performance analysis and executive reporting.
- Translate data into actionable insights and growth recommendations informed by competitive benchmarks.
Cross-Functional & Retailer Leadership - Partner with Leasing, Digital, and Operations to align strategy with business priorities and ensure disciplined execution.
- Build strong retailer partnerships to drive co-investment and program impact.
- Mentor and elevate marketing talent, fostering accountability and innovation.
What You Bring - 8+ years of progressive marketing leadership in retail, experiential, destination, or real estate environments.
- Proven success delivering integrated strategies and ROI-positive campaigns at scale.
- Strong financial and analytical acumen with executive-level presentation skills.
- Deep understanding of digital and performance marketing ecosystems.
- Executive presence with the ability to influence cross-functionally and externally.
- An inspiring, accountable, and growth-oriented leadership style.
Why This Role Matters This role shapes how Westfield shows up in the market - directly impacting portfolio performance, retailer success, and brand perception. The right leader will drive measurable growth while defining the future of destination retail marketing in the U.S.
Location: Century City, Los Angeles
Employment Type: Full-Time
Department: Corporate Marketing
Reporting To: Vice President, Corporate Marketing
Salary Range: $147,000 - $165,000 + Discretionary Bonus
