Overview

The Director of Branded Content Partnerships will create room to collaborate amongst internal teams, external partners, and client collaborators to carryout best-in-class campaigns for a high-profile account. Additionally, the Director will draw on their experience with Branded Media Content, Content Strategy, and the Media/Vendor sector to develop and strengthen top Branded Media Content partnerships. They will also identify the most suitable investment options.

Must haves include at least 9+ years of relevant experience and a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within both branded content and digital media, along with be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with our brands' target audience.

This role is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation, and excellence.

Responsibilities

• Valuate and monetize Branded Media Content offerings across agency and clients
• Lead pricing and licensing negotiations with media partners for Branded Content programs
• Helps define the business and brand opportunity for Content programing in client media ecosystems
• Creates Partnership strategy with client, planning and investment teams to ensure cohesiveness with larger brand/media plans
• Identify, evaluate, and negotiate large-scale partnerships, sponsorships, and licensing rights opportunities across sports properties
• Participate and help lead client brainstorms, guiding ideation with proper strategic insights
• Collaborate on partner facing brief materials
• In partnership with client and Investment teams, brief selected media partners
• Adds critical insight to partnerships and leads media partner client recommendations
• Collaborate with Product Placement agency to extend below the line placements into branded content.
• Provides client service oversight throughout the process
• Help to create internal and external facing timelines for all phases of content project development
• Integrates with the media team to create distribution and optimization strategy
• Collaborate with Analytics team to develop measurement strategy for partnerships, focusing on brand KPIs
• Help develop and enforce departmental protocols and procedures
• Manage day-to-day team through all aspects of the planning and campaign execution cycle
• Maintain strong relationships with internal and external client teams, providing thought-leadership and insight for all larger portfolio wide projects (ex. Upfronts)
• Manage Associate Director, Supervisor, and Associate level work ensuring all timelines are being met, IOs are correctly completed, and ad serving/trafficking needs are met for content campaigns
• Oversee budgets, in tandem with Investment teams

Qualifications

• 9+ years of media experience, including experience within a Branded Content role
• Experience in sports partnerships
• Previous management experience
• Ability to strategically plan and complete campaigns to align with clients' goals and critical metrics
• Strong understanding of analytics to inform and validate planning and strategy
• History of identifying Branded Content opportunities with media partners, presenting them to clients, and accomplishing
• Experience monitoring and recommending improvements to the entire Branded Content planning and execution process
• Ensuring people are adopting the best-in-class tools, techniques, and systems to deliver effective processes
• Excellent communication (written and verbal along with visual storytelling), diplomacy, relationship building and decision-making skills with the ability to think creatively

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.