L'Oreal

Director - Consumer Data Activation Lead (PPD)

L'Oreal$138K — $200K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Proven track record in driving CRM strategies and database growth.
  • Strong ability to present complex information clearly to various stakeholders.
  • Excellent teamwork and collaboration skills in fast-paced environments.
  • Advanced analytical skills with database segmentation experience.
  • Big-picture thinker experienced in a high-growth setting.

Responsibilities

  • Develop and execute an integrated consumer strategy across multiple channels.
  • Manage CRM and Consumer Data strategy execution and refinement.
  • Oversee email briefing, execution, and post-campaign analysis.
  • Guide consumer data acquisition and retention strategies.
  • Manage initiatives to enhance consumer loyalty and engagement.

Benefits

  • Competitive benefits package including Medical, Dental, Vision, and Pension Plan.
  • Hybrid work policy with flexible time off and remote work options.
  • Access to company perks like discounted products and mobile allowance.
  • Opportunities for learning and development through various programs.
  • Support for mental health and wellness initiatives.
Full Job Description
Job Title: Director - Consumer Data Activation Lead

Division: Professional Products Division

Location: New York, NY

Reports To: AVP, DDX

What You Will Learn:

This highly visible role will collaborate with the team in developing and executing a best in class integrated consumer strategy across all multi-channels including digital properties for the brand. They will be responsible for the execution and continuous refinement of CRM and Consumer Data strategy. The candidate will work closely with multiple business stakeholders, agencies and division/corporate teams to manage email briefing, execution and post-campaign analysis and consumer data acquisition and retention strategies and execution, they will work on 'Single View of Consumer' learnings and provide insights on customer value and customer segments. This role will also include management of loyalty driving initiatives to help drive consumer engagement.

The successful candidate will have a demonstrated track record of professional excellence particularly in the fields of CRM/Multi-channel marketing (including web, mobile, email, loyalty) having managed best in class digital initiatives and led CRM in high-growth market-leading companies.

What We Are Looking For:

Required Qualifications:
  • Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
  • Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
  • Excellent teamwork skills
  • A facilitator and collaborator; able to work in fast-paced, demanding environment
  • Advanced analytical skills and in-depth database segmentation experience
  • Ability to work closely with a diverse group of individuals of various functional disciplines
  • Big-picture thinker and experience in a dynamic, high-growth environment
  • Must possess excellent creative, organizational, verbal and written communication skill


Preferred Qualifications:
  • BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.
  • Relevant industry experience with 5+ years' experience specifically in CRM and loyalty, required.
  • Experience managing a loyalty program preferred
  • Experience with programmatic media is a plus
  • Strong and proven interactive track record/performance.
  • Background/interest in cosmetics/beauty/hair/skin care preferred


As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs


Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

About L'Oreal

L'Oreal is a French personal care company that specializes in cosmetics and beauty products. The company was founded in 1909 by Eugène Schueller and is headquartered in Clichy, France. L'Oreal is the world's largest cosmetics company and operates in over 150 countries. The company's products include makeup, skincare, haircare, and fragrance products. L'Oreal is committed to sustainability and has set ambitious goals to reduce its environmental impact and improve the sustainability of its products. The company has also been recognized for its commitment to diversity and inclusion.
Learn more about L'Oreal
Size
85,412 employees
Industry
NASDAQ

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