Aramark

Director, Marketing Technology & Consumer Digital Experience

Aramark$120K — $150K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in B2C digital or marketing technology leadership roles.
  • 5+ years managing digital experience and martech platforms with a preference for enterprise solutions.
  • Proven experience in retail, hospitality, or consumer-facing industries.
  • Deep expertise in CRM, CDP, loyalty, and campaign automation systems.
  • Strong grasp of data architecture and consumer identity resolution strategies.
  • Experience managing vendors and technology budgets effectively.
  • Proven ability to lead in matrixed environments with a focus on people leadership.

Responsibilities

  • Lead and execute a multi-year marketing technology roadmap.
  • Own and manage the entire marketing technology ecosystem including key platforms.
  • Focus on digital development to drive consumer engagement and revenue growth.
  • Evaluate emerging technologies to improve personalization and efficiency.
  • Oversee vendor selection and manage contractual agreements.
  • Manage the marketing technology budget and measure ROI for continuous improvement.
  • Consult strategically with multiple business units on technology needs.

Benefits

  • Opportunity to work with diverse business units and teams.
  • Engagement in cutting-edge marketing technology initiatives.
  • Leadership role with significant influence on consumer experience strategy.
  • Access to ongoing industry trend insights and networking opportunities.
  • Support for a culture of innovation and consumer-centric practices.
Full Job Description
Job Description

Aramark is currently seeking a visionary and execution-focused Director of Marketing Technology & Consumer Digital Experience to lead the strategy, modernization, and optimization of our marketing technology ecosystem for the US Sector.

This leader will define the 24-36-month technology roadmap and drive the implementation of platforms that enable personalized, scalable, and profitable consumer experiences. As a shared services role, you'll have the opportunity to work with leaders from across multiple lines of business.

Job Responsibilities
• Lead the development and execution of a multi-year Martech roadmap in partnership with Marketing and Technology teams.
• Serve as the primary owner of the Martech ecosystem, including Marketing Automation/ESP, Consumer Data Platform (CDP), Content Management System (CMS), Digital Asset Management (DAM), e-Commerce, personalization tools, and analytics.
• Strategically focus digital platform development roadmaps - including web and mobile channels - to drive consumer revenue growth, acquisition, engagement, and retention.
• Evaluate and recommend emerging technologies (AI, conversational interfaces, mobile engagement tools, messaging platforms) to enhance personalization and operational efficiency.
• Oversee vendor selection, contract negotiations, and SLA performance.
• Manage the US Sector Martech budget and drive ROI through performance measurement, optimization, and continuous improvement.
• Foster strong cross-functional relationships with Marketing, OpX, and Technology teams to ensure unified execution and alignment.
• Provide strategic consulting services to 11 distinct business units across the US Sector which may use disparate technologies.
• Own consumer data strategy across platforms, including identity resolution standards, data taxonomy.
• Ensure effective alignment of consumer data storage and campaign activation to consent and compliance requirements (CCPA, GDPR, CAN-SPAM, TCPA).
• Partner with Enterprise Risk Management and Enterprise Architecture to ensure secure, scalable, integrated, and compliant solutions.
• Stay current with industry trends through conferences, partner engagement, and market research.

Qualifications
• 10+ years of experience in B2C digital or marketing technology leadership roles.
• 5+ years of experience leading implementation and management of digital experience and martech platforms required. Experience with enterprise-grade solutions (e.g. Adobe, Salesforce, SAP, or similar) strongly preferred.
• Proven experience in retail, hospitality, or consumer-facing industries.• Deep expertise with CRM, CDP, loyalty, and campaign automation platforms.
• Strong understanding of data architecture, integrations, and consumer identity resolution.
• Experience managing vendors, SLAs, and technology budgets.
• Strong people leader with experience working in matrixed environments.
• Strategic thinker with a bias for action and a passion for consumer-centric innovation.
• Demonstrated ability to lead agile teams and adopt agile methodologies.
• Experience applying AI technologies to marketing personalization and optimization.

About Aramark

Aramark provides food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. ARAMARK’s position as a world leader in facility services stems from decades of experience and superior service in the diversified outsourcing industry. From their humble beginnings in 1936 at the helm of Davre Davidson and his peanut vending machines to our place — for the sixth time in nine years — at the top of Fortune magazine’s list of the “World’s Most Admired Companies,” ARAMARK has maintained an unwavering focus on providing world-class experiences, environments, and outcomes for their clients. At ARAMARK, they take care of buildings and infrastructure so that their customers can take care of their core business. They are proud to provide exceptional facility management services for 1,600 companies in 16,000 facilities — about 1.8 billion square feet worldwide. ARAMARK provides comprehensive facility service solutions that enable its clients to maximize safety, productivity, and reliability. Their success is the result of their steadfast commitment to service excellence. They pride themselves on delivering customizable, sustainable solutions in a wide range of facilities by working closely with their clients to achieve mutual goals. Self-performed services, ongoing client communication, performance metrics, and an environment of team learning and development enable us to perform beyond expectations in virtually every client engagement. Whatever the company’s facility needs, ARAMARK is here to consistently exceed the expectations for service excellence with the best people, the most innovative processes, and the latest technologies.

Aramark Careers

Join Aramark's vibrant team today and be part of a company that values innovation, leadership, and diversity. As a global leader in food, facilities, and uniform services, Aramark offers unparalleled job opportunities designed to enhance your professional growth and development. Work You’ll Do At Aramark, we are committed to fostering a culture of growth and innovation. Our team members are at the heart of our operations, providing essential services across various industries. By joining our team, you will collaborate with skilled professionals dedicated to making a meaningful impact every day. Aramark offers a wide range of employment opportunities, from frontline positions to executive roles, each contributing to our mission of delivering experiences that enrich and nourish lives. Whether you are looking for a full-time position or an internship, Aramark provides a path that will advance your career and expand your skills. Leadership and Development Step into a role that challenges you to be your best. Aramark’s leadership is committed to nurturing talents through robust training programs and diversity initiatives that ensure all team members are valued and have the opportunity to succeed. Our leadership training equips you with the tools necessary to lead with confidence and integrity. Innovation at Work Innovation is at the core of Aramark, where we continuously seek cutting-edge solutions to improve our services and operations. Engage in work that pushes the boundaries and leads to transformative outcomes, not just for our company but for the industries we serve. Join Our Team Explore the multitude of job opportunities at Aramark, where your career aspirations can take flight. We are actively hiring creative, curious, and motivated individuals who are ready to contribute to a team that celebrates diversity and is driven by excellence. Internship Programs Kickstart your career with an Aramark internship, where you can apply your classroom knowledge to real-world scenarios. Our internships provide a foundation for learning and development, plus the opportunity to build professional networks that can be pivotal in your career journey. Benefits and Culture Aramark is dedicated to supporting our employees with a comprehensive benefits package that promotes a healthy, fulfilling life both inside and outside of work. Our culture thrives on teamwork, respect, and inclusivity, creating an environment where every employee can thrive. Stay Connected Search open positions that match your skills and interests on the Aramark Jobs portal. We look for passionate, solution-driven team players who are eager to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Aramark. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Aramark. Join Aramark today and be part of a team that is dedicated to excellence and innovation in everything we do. Your future starts here!
Learn more about Aramark
Size
248,300 employees
Market Cap
$10.6 billion
Industry
Net Income
-$688.5 million
Founded
1936
5 Year Trend
+2.3%
Revenue
$11.3 billion
NASDAQ

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