Job DescriptionThe Director, CMS Practice Lead, Global Marketing Services is responsible for driving the growth and development of the Commercial and Money Movement Solutions practice within Marketing Services globally.
This individual will establish and maintain relationships across Visa Commercial Solutions, Visa Direct and Visa Government Solutions product, sales and marketing organizations, connecting global priorities with regional opportunities and capabilities. The role will support regional Marketing Services teams in achieving CMS revenue goals by helping identify whitespace opportunities, commercialize relevant solutions and equip teams with the materials, training and insights required to take those solutions to market.
The role requires a commercially minded, highly collaborative leader who can navigate a complex global organization, translate data and product capabilities into actionable growth strategies, and build alignment across global and regional stakeholders.
CMS Practice Strategy and Growth:
- Lead the global strategy and operating agenda for the Marketing Services CMS practice across Visa Commercial Solutions, Visa Direct and Visa Government Solutions
- Partner with regional Marketing Services teams to support delivery against annual CMS revenue and pipeline goals
- Translate CMS product priorities, regional client needs and Marketing Services capabilities into a clear global growth plan
- Contribute to annual operating planning, revenue forecasting and pipeline reporting to monitor the health of the CMS business and identify areas requiring additional focus
- Identify client-level whitespace, lead-generation opportunities and priority markets using CMS sales, client and funding data
- Establish clear priorities and operating cadences across global and regional CMS stakeholders
Solution Commercialization and Sales Enablement:
- Partner with CMS product, sales and marketing teams to develop and commercialize scalable Marketing Services solutions across Visa Commercial Solutions, Visa Direct and Visa Government Solutions
- Assess the maturity and market readiness of proposed solutions and prioritize opportunities based on client demand, revenue potential and regional applicability
- Create and maintain sales plays, playbooks, case studies and other materials that clearly articulate the client need, Marketing Services solution, proof points, funding approach and seller call to action
- Adapt global propositions and enablement materials to reflect regional market dynamics, client needs and existing capabilities
- Develop repeatable commercialization approaches that can be applied across CMS products, segments and markets
- Coordinate the rollout of new and existing CMS solutions through internal training, communications and relevant seller and Client Marketer forums
Pipeline, Data and Performance:
- Work with regional teams, Finance and Analytics partners to consolidate and monitor CMS revenue and pipeline performance
- Use client, project, pipeline and funding data to identify growth opportunities and inform prioritization
- Develop client-level opportunity maps that connect priority prospects with the most relevant CMS solutions and sales plays
- Track solution adoption, lead generation and regional engagement to evaluate the effectiveness of commercialization and enablement activities
- Maintain clear reporting for senior Marketing Services and CMS stakeholders on business performance, opportunities, risks and required decisions
Global Stakeholder Leadership:
- Serve as the primary Global Marketing Services partner for CMS product, sales and marketing stakeholders
- Build strong working relationships across Visa Commercial Solutions, Visa Direct, Visa Government Solutions and regional Marketing Services teams
- Facilitate regular forums with regional CMS leads to share priorities, surface market needs, coordinate activity and identify opportunities for collaboration
- Represent Marketing Services requirements in CMS product and commercialization discussions, while ensuring regional teams have visibility into relevant product priorities and solutions
- Clarify roles, ownership and handoffs across global, product and regional teams to support consistent execution
- Influence senior stakeholders and build alignment across teams with differing priorities, resources and reporting structures
Team and Budget Management:
- Lead, coach and develop direct report(s), establishing clear priorities, expectations and development plans
- Manage the global CMS Marketing Services budget and direct funding toward the highest-priority growth, commercialization and enablement initiatives
- Oversee external agency or vendor support where required, ensuring work is delivered on time, within budget and to the required standard
- Promote a collaborative, accountable and results-oriented working environment across the broader CMS stakeholder network
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
QualificationsBasic Qualifications:
- 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications:
- 12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
- Experience in marketing, commercialization, business development, sales enablement, strategy or a related discipline
- Experience working within payments, financial services, B2B products or another complex global business preferred
- Demonstrated ability to develop and commercialize client-focused solutions, propositions or sales strategies
- Strong commercial and analytical capabilities, with experience using revenue, pipeline and client data to identify opportunities and guide prioritization
- Experience leading cross-functional initiatives across global and regional teams in a highly matrixed organization
- Excellent relationship-management and influencing skills, including the ability to build alignment without direct authority
- Strong executive presence and written and verbal communication skills, including the ability to translate complex concepts into clear recommendations
- Demonstrated ability to manage multiple priorities, establish effective operating structures and drive work forward with purpose and urgency
- People-management experience, with a strong track record of coaching and developing talent
- Proficiency in Microsoft Dynamics, Excel, PowerPoint and Word
- Ability to use current AI tools and resources to improve analysis, productivity and the development of client and seller materials
Information for US ApplicantsFor roles located in the US, the estimated salary range for this position is $178,300.00 to $ 285,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work HoursVaries upon the needs of the department.
Travel RequirementsThis position requires travel 5-10% of the time.
Mental/Physical RequirementsThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
