OverviewAzure wins when our technical value show up clearly-in real customer scenarios, grounded in the value our products deliver. And Azure's true differentiation comes through in the combined value of our developer tools, AI, data, infrastructure, security and more as a unified platform. From our most senior executives to our marketing team and global field organization, they all depend on our ability to consistently, reliably communicate technical value connected customer outcomes.
We are seeking a Director, Azure Technical Marketing & Lead Demo Marketer to lead development of our Azure demo platform and to build a Demo Center of Excellence (COE) across Azure. This role that operates Azure-wide-partnering closely with leaders across Developer Tools, AI, Data, Azure Infrastructure, and Security teams, while collaborating with marketing partners across Microsoft (including M365 Copilot and others) to bring an integrated product story to life. This demo narrative will surface across flagship first party (1P) events, customer conversations, product launches, analyst engagements, and digital/social outbound communications. This role is also tightly aligned to the Microsoft Executive Briefing Center (EBC)-supporting customer briefings and helping maintain a world-class, on-site demo environment that showcases Azure end-to-end with credibility, reliability, and relevance.
This leadership role will build a technical-led culture across Azure where our teams embrace the depth of the portfolio and integrate the unique product strengths of Microsoft into real-world customer use cases and workflows. You will play a key role engaging with product, field and marketing executives to drive a demo strategy and technical marketing strategy that continues to differentiate Microsoft in competitive define scenarios. And with an eye for competitive differentiation, you will identify and communicate the key value in Azure that is showcased in inspiring, scenario-led demos to decision makers in our customers.
Reporting to the Senior Director of Azure Product Marketing, you will operate as the connective tissue across product teams and marketing surfaces-driving alignment, quality, and reuse. Success will be measured by adoption of the demo platform and COE assets, impact in major launch moments and executive engagements, and the ability to consistently translate Azure's technical capabilities into clear, credible customer narratives and demonstrations.
ResponsibilitiesDemo Platform & Demo COE (Strategy, Build, and Operating Model)- Lead the strategy and roadmap for an Azure-wide demo platform (content + tooling + repeatable patterns) that makes it easy to build, maintain, and reuse high-quality demos across teams.
- Establish a Demo Center of Excellence for Azure with clear intake, prioritization, quality bar, governance, and lifecycle management (build, refresh, publish, retire).
- Partner with engineering and product teams to ensure demos are technically accurate, reliable, and aligned to the product roadmap and top customer scenarios.
- Create mechanisms that scale: templates, demo "building blocks," standards, and enablement so teams across Azure can contribute while maintaining a consistent bar.
Azure Narrative & Technical Storytelling (Use Cases to Proof)- Define and maintain the demo-led narrative for Azure-connecting capabilities across Developer Tools, AI, Data, Infrastructure, and Security into cohesive customer scenarios.
- Translate customer needs into technical use cases, story arcs, talk tracks, and demo flows that make complex concepts understandable and compelling.
- Ensure demos and storytelling are consistent across major moments: flagship 1P events, product launches, customer briefings, analyst engagements, digital experiences, and social/outbound content.
Executive Engagement & Major Moments- Engage executives to understand their executive voice and priorities; translate technical truth into clear narratives and demos they can confidently use in keynotes, customer meetings, and analyst conversations.
- Drive cross-team alignment across multiple product groups so major moments land as "one Azure story," not disconnected point solutions.
- Partner closely with the Executive Briefing Center (EBC) team to support high-stakes customer briefings and repeatable platforms, including readiness of the on-site demo environment and scenario portfolio.
- Engaging with executives on strategy and guiding executive leadership.
- Provide on-site support as needed for executive engagements and major events to ensure demos run reliably and represent Azure accurately.
- Own end-to-end readiness for priority launch moments-proactively building and refreshing the right demos, talk tracks, and supporting assets ahead of time.
Orchestration, Partnerships & Operating Rhythm- Operate as a high-trust, high-impact individual contributor who drives outcomes through influence, clarity, and mechanisms across a highly matrixed organization.
- Establish a repeatable operating rhythm with partners: intake and prioritization, scenario reviews, technical validation, demo QA, and launch readiness checkpoints.
- Build partnerships with product marketing, engineering, and field teams to continuously improve scenario relevance, quality, and reuse.
Enablement, Distribution & Adoption- Package demos into exec-ready and field-ready resources (talk tracks, setup guides, scenario context, FAQs) and partner with teams to drive adoption.
- Create enablement motions (office hours, training sessions, playbooks) that help marketers and field teams incorporate demos and scenario storytelling into their workflows.
- Build feedback loops and measurement (usage signals, qualitative feedback) to improve demos and ensure the COE focuses on what drives the most customer impact.
Field, Partner & Ecosystem Enablement- Ensure platform value and leadership criteria, technical demos translate into actionable value propositions, plays, and guidance for sales, partners, and Independent Software Vendors (ISVs).
- Own the demo platform strategy aligned to narrative and top customer scenarios; drive readiness and reuse across field sellers, major events, keynotes, and digital surfaces.
- Build feedback loops with customers, partners, and the field to continuously refine messaging, demos, and GTM motions to increase cross-platform adoption.
Technical Rigor, Credibility & Continuous Improvement- Maintain a high bar for technical accuracy and customer relevance-validating claims, architectures, and scenarios with engineering and product teams.
- Incorporate competitive and market context as needed to ensure demos and narratives highlight Azure's differentiated strengths without over-claiming.
- Drive continuous improvement by tracking what resonates (and what doesn't) across events, customer conversations, and the field.
Other- Embody our Culture and Values
QualificationsRequired/minimum qualifications- Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience building and communicating technical value through product demo/demo environments in cloud, developer or AI platforms
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience building and communicating technical value through product demo/demo environments in cloud, developer or AI platforms
- OR equivalent experience
Additional or preferred qualifications- Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience building and communicating technical value through product demo/demo environments in cloud, developer or AI platforms
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience building and communicating technical value through product demo/demo environments in cloud, developer or AI platforms
- OR equivalent experience.
- Experience translating complex technical capabilities into clear, credible customer stories, demos, and executive-ready talk tracks
- Experience driving outcomes across highly matrixed organizations through influence and stakeholder management
- Experience across modern cloud architectures; ability to engage with engineering and product teams to validate scenarios and claims
- Experience building or running a demo program, demo platform, or technical showcase/COE used across launches, events, and executive engagements
- Experience across Azure pillars (e.g., AI, data, developer tools, infrastructure, security) and the ability to connect them into end-to-end scenarios
- Experience supporting flagship events, keynote preparation, customer briefings, and/or analyst engagements with technical storytelling
- Experience partnering with an Executive Briefing Center or running high-stakes technical briefings and demo environments
Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
