USAmeriBancorp

Dir, Sales & Service Effectiveness

USAmeriBancorp • $120K — $150K *
Fort Lauderdale, FL 33311In-Person
Finance & Insurance
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Deep knowledge of retail banking sales/service models and customer journeys.
  • Strong strategic and analytical skills for designing scalable processes and interpreting performance data.
  • Proven ability to align enterprise capability programs with measurable outcomes.
  • Exceptional stakeholder management and communication skills across cross-functional environments.
  • Ability to translate high-level strategies into practical solutions for frontline execution.

Responsibilities

  • Lead the capability strategy for Sales & Service, defining skills and performance expectations.
  • Set learning strategy and prioritize curriculum to enhance frontline performance with L&D.
  • Oversee design and delivery of role-based learning paths across various banking sectors.
  • Define and govern a customer-aligned enterprise sales process with supporting materials.
  • Own the service effectiveness framework, optimizing customer journeys and experiences.
  • Act as a liaison to ensure frontline feedback informs sales and service effectiveness programs.
  • Implement a governance model for maintaining and improving sales/service effectiveness documentation.

Benefits

  • Comprehensive health insurance plans including medical, dental, and vision.
  • 401(k) retirement plan with company match.
  • Professional development opportunities and support for continued education.
  • Flexible work arrangements and a focus on work-life balance.
  • Employee assistance programs and mental health support.
Full Job Description
Responsibilities include but are not limited to:
  • Capability Building Strategy
    • Lead enterprise capability strategy for Sales & Service, defining skills, behaviors, and performance expectations for banker effectiveness across all roles and channels.
    • Partner with L&D to set learning strategy, prioritize curriculum, and align training to frontline performance outcomes.
    • Oversee design and delivery of role-based learning paths for Retail, SMB, and Mortgage bankers across sales, service, product, and advisory skills.
    • Measure learning effectiveness and skill transfer; use data to continuously refine programs and delivery.
    • Embed continuous learning into the flow of work to drive ongoing development beyond formal training.
  • Sales Effectiveness
    • Define and govern a scalable, customer-aligned enterprise sales process, including supporting scripts, playbooks, and conversation guides.
    • Establish sales rhythms and clear DILO/WILO/MILO expectations to drive accountability, consistency, and effective coaching.
    • Enable seamless collaboration across bankers, specialists, and partners, embedding sales frameworks into onboarding, development, and performance management.
  • Service Effectiveness
    • Own the enterprise service effectiveness framework, including workflows, escalation paths, decision rights, and supporting playbooks across Retail, SMB, and Mortgage.
    • Define and optimize end-to-end customer journeys and branch experience standards to reduce friction and deliver consistent, differentiated service.
    • Establish and govern service metrics and SLAs, using performance data (e.g., resolution, satisfaction) to drive continuous improvement.
    • Partner with Operations, Compliance, and Technology to ensure service experiences are practical, compliant, and enabled for frontline execution.
  • Field Partnership & Voice of the Frontline
    • Act as a key liaison between Channel Leaders, Field Enablement, and enterprise strategy teams--ensuring that sales and service effectiveness programs are grounded in real frontline experience and operational realities.
    • Establish structured feedback mechanisms--including field advisory panels, observation sessions, and performance data reviews--to continuously identify gaps in skills, process, and content.
    • Represent frontline effectiveness needs in enterprise planning, product, and strategy forums, ensuring that new initiatives are assessed for their impact on banker workflows and customer experience.
  • Governance & Continuous Improvement
    • Own the governance model for sales and service effectiveness content--ensuring playbooks, scripts, journey maps, and process documentation are accurate, version-controlled, and regularly reviewed.
    • Establish a continuous improvement cadence using performance data, field feedback, and industry benchmarks to identify and prioritize the next highest-value enhancements to effectiveness frameworks.
    • Partner with the Director of Advisory & Enablement Tools to ensure sales and service effectiveness content is reflected in and supported by frontline technology and tooling.


Required Skills:
  • Deep knowledge of retail banking sales/service models, customer journeys, L&D principles, performance management, and risk/compliance frameworks.
  • Strong strategic and analytical skills to design scalable processes, interpret performance data, and drive continuous improvement.
  • Proven ability to build and align enterprise capability programs, linking learning, process, and performance to measurable outcomes.
  • Exceptional stakeholder management, communication, and influence skills across matrixed, cross-functional environments.
  • Ability to translate strategy into practical, frontline-executable solutions while balancing customer experience, business results, and compliance requirements.

Required Experience:
  • Bachelor's degree in Business, Finance, Organizational Development, or a related field.
  • Minimum of 10 years in sales enablement, sales effectiveness, service operations, or a related role within financial services or a comparable regulated industry.
  • Deep knowledge of Retail, SMB, and/or Mortgage sales and service processes, including front-line operating models and banker workflows in a large consumer bank.
  • Demonstrated experience designing and implementing sales process frameworks, playbooks, and performance routines that drive measurable banker behavior change.
  • Proven ability to build effective partnerships with Learning & Development, Channel Leaders, and Operations to translate strategy into frontline execution.
  • Track record of improving service quality, resolution rates, or customer experience outcomes through structured process and workflow design.
  • Strong stakeholder management skills with the ability to influence across channel leadership, operations, and enterprise strategy without direct authority.
  • Excellent written and verbal communication, including executive-level presentation and facilitation skills.

Preferred Experience:
  • Advance degree is a plus.
  • Director-level experience within a top-25 U.S. retail bank or large financial institution.
  • Experience designing DILO/WILO/MILO frameworks or equivalent structured performance models for frontline banking roles.
  • Familiarity with adult learning principles, instructional design, and curriculum development in partnership with an L&D function.
  • Knowledge of customer journey mapping methodologies and service design practices.
  • Experience establishing partnership routines between specialist and generalist banker teams.

About USAmeriBancorp

Valley National Bancorp, doing business as Valley Bank, is a regional bank holding company headquartered in Wayne, New Jersey with approximately $42 billion in assets. Its principal subsidiary, Valley National Bank, currently operates over 230 branch locations in northern and central New Jersey, the New York City boroughs of Manhattan, Brooklyn, and Queens, as well as Long Island, Florida, and Alabama. Valley Bank holds approximately $29 billion in assets. ,Valley Bank is one of the largest commercial banks headquartered in New Jersey.
Learn more about USAmeriBancorp
Industry
Legal & Accounting
* Ladders Estimates

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