Fontainebleau Marketing

Sales & Marketing | Director of Group Sales

Fontainebleau Marketing$120K — $150K *
Hospitality & Recreation
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Excellent verbal and written communication skills
  • Strong public speaking abilities for large audiences
  • Proficient in Delphi, Social Tables, and Microsoft Office Suite
  • Knowledgeable in financial reporting and budget analysis
  • Experienced in preparing Group Sales Marketing plans
  • Extensive knowledge in sales techniques and revenue management
  • 10 years of relevant education and group sales experience required, ideally in a large-scale hotel setting
  • Graduate degree, preferred (MBA or similar)

Responsibilities

  • Mentor and develop Group Sales Managers for improved performance
  • Oversee total group room night production and related revenues
  • Develop strategies to increase market share via direct sales and marketing
  • Assist in qualifying business that aligns with company parameters
  • Support recruiting and performance evaluation of sales staff
  • Conduct ongoing market research to guide sales strategies
  • Initiate and execute group sales business plans as market conditions evolve
  • Organize and attend relevant meetings with sales and executive teams
  • Conduct site inspections of the hotel to attract potential clients
  • Lead weekly strategy meetings to review sales prospects and performance
  • Represent company at domestic and international trade shows

Benefits

  • Opportunity for professional development and training
  • Dynamic work environment within a leading hotel brand
  • Access to industry networking events
  • Potential for career advancement within the organization
Full Job Description
Overview

"IF YOU CREATE THE STAGE SETTING AND IT IS GRAND, EVERYONE WHO ENTERS WILL PLAY THEIR PART."
- Morris Lapidus

Responsibilities

The Director of Group Sales is responsible for mentoring and developing strong Group Sales Managers to ensure our group market segment performace is performing at expected levels. This position will work closely with the Group Sales Team to develop new accounts, grow market share, and support managing key accounts to maximize the profitibility of this most important segment to our overall business.

The Director of Group Sales manages the daily sales efforts of the team and supports the Vice President of Sales in achieving hotel goals.

Examples of Duties, includes but is not limited to the following:
  1. Responsible for total group room night production, banquet food and beverage, and ancillary group revenues.
  2. Implementation and accountability to an individual and team market performance to meet and exceed team goals.
  3. Strategies will include further development of individual and team through increasing market share through pricing, solicitation, direct sales, marketing, and public relations.
  4. Assist the solicitation efforts of the sales team through effectively qualifying business that meets the Fontainebleau group business parameters.
  5. Will assist VP of Sales in recruiting, interviewing, hiring, and development of staff.
  6. Recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate.
  7. Coordinate ongoing research of the Meetings industry to anticipate market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
  8. Initiate preparation of group sales business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market trends and conditions.
  9. Organize and/or attend scheduled sales department, executive committee, asset/owner's meering and other related meetings as requested by VP of Sales.
  10. Assist and execute site inspections of the hotel.
  11. Conduct weekly and monthly Sales Strategy Meetings with group sales team to review:
    1. Booking Funnel, Prospects and Tentative, MBL (Must Book List)
    2. Overcoming Customer Objections
    3. Closing business opportunities
    4. Account awareness initiatives
  12. Attend various domestic and international trade shows representing Fontainebleau and its group sales efforts.
  13. Other duties as assigned by the VP of Sales


Qualifications

  • This position requires excellent communication skills, both verbal and written.
  • Position requires excellence in public speaking to a large audience, effectively selling the asset in a very fast paced environment
  • Proficiency in Delphi, Social Tables, and Microsoft Outlook, Word, Excel
  • Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilites required. - Ability to report on Group pace, Group Production, To be booked reports, Reach analysis.
  • Preparation of Group Sales Marketing plan as part of overall Fontainebleau Marketing Plan.
  • Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers and administative support team.
  • Bachelor's degree and combination of 10 years relevant education and group sales experience required in a large group volume hotel/resort.
  • Graduate degree, e.g., MBA or related degree preferred.

About Fontainebleau Marketing

Fontainebleau Marketing is a marketing and advertising agency that provides services such as branding, digital marketing, and social media management. The agency works with clients in various industries, including hospitality, real estate, and healthcare. Fontainebleau Marketing has been recognized as one of the top advertising agencies in Miami by various publications.
Learn more about Fontainebleau Marketing
Size
50 employees
Industry

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