Job DescriptionThe Digital Product Manager (PM) owns the performance of the customer-facing ecommerce products and is accountable for the outcomes they deliver: conversion, engagement, site performance, and accessibility. Working with cross-functional teams, they turn customer insights and business strategies into a prioritized roadmap, driving initiatives from discovery through launch and iteration, with success measured by customer and business impact.
KEY PERFORMANCE METRICS- Conversion rate and revenue for owned experience areas
- Core Web Vitals and site performance targets
- Accessibility compliance (WCAG 2.1 AA) maintained across owned surfaces
KEY ACCOUNTABILITIESDiscovery & Problem Definition
- Analyze customer feedback, market trends, and data insights to identify and diagnose the right problems to solve
- Anticipate customer needs and serve as the voice of the customer, advocating for frictionless experiences that drive conversion and engagement
- Perform root-cause analysis on experience and performance issues to drive improvements
- Stay current on ecommerce trends, the competitive landscape, and emerging technologies
Prioritization
- Prioritize product features and requirements by balancing user needs, technical feasibility, and business impact
- Make trade-offs transparent, grounding decisions in data and expected outcomes
Roadmap
- Own the roadmap for customer-facing experiences (search/browse, product detail, navigation, content), aligned to business objectives and measurable outcomes
- Seek out technology that creates high tech, high touch solutions for Indigo's customers
Building
- Lead the product lifecycle from ideation to launch, working closely with UX/UI, engineering, and business partners
- Write user stories and acceptance criteria and manage backlogs in an Agile environment
- Collaborate with marketing, operations, and merchandising to ensure seamless execution
Launching & Iterating
- Define and track KPIs for product initiatives and report on outcomes achieved
- Measure post-launch performance, gather feedback, and iterate to improve results
- Ensure completion of team deliverables and adherence to budgets, as applicable
People
- Lead through influence, aligning engineering, design, and business partners around shared outcomes without direct authority
- Build trusted stakeholder relationships to unblock decisions and maintain momentum
- Give authentic, constructive feedback to peers and partners, and invite it in return
- Collaborate with others to drive flexible and iterative solutions, quickly and easily
- Share technical knowledge, and actively learn from those more knowledgeable
- Help others see the impact of their efforts and proactively engage other functions for input
Cultural
- Model Indigo's beliefs and convey a positive image in everything you do
- Celebrate diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
- Embrace, champion and influence change through your team and/or the organization
SCOPEReports to: Senior Manager, Group Product
Manager once Removed (MOR): Chief Customer Officer
KEY RELATIONSHIPSInternal:
- Technology Team (Architecture, Development, QA)
- Product Design
- Senior Business Stakeholders (Online Merchandising, Online Operations, Product Marketing, Loyalty, Retail)
- Senior IT Stakeholders
- Digital Analytics
External:
- Potential outsourced IT vendors
QualificationsWork Experience / Education / Certifications
- 5+ years in product management, preferably in ecommerce, retail, or a digital-first company
Competencies / Skills / Attributes
- Hands-on experience with a modern commerce platform, such as Shopify, is a strong asset
- Partnering closely with UX/design teams and working within a design system
- Strong analytical skills; uses data to drive decisions (Google Analytics, SQL, A/B testing)
- Proven ability to define requirements, manage backlogs, and execute in Agile environments
- Excellent communication and stakeholder management; able to influence and align teams
- Technical acumen to collaborate with engineering (coding experience a plus, not required)
- Experience with product management tools like JIRA and Confluence
- Passion for ecommerce and customer experience, with a user-first mindset
Additional InformationThis posting is for a current opportunity within Indigo.
