This opportunity is a part of Blink's Embedded practice which supports long-term opportunities with some of Blink's largest client partners.
Location: NYC - hybrid opportunity with 2-3 days / week onsite
Duration: ongoing - 6 months to start
What you'll be doingOur client is looking for a mid-level Digital Marketing Analyst to help support client-facing digital initiatives firm-wide. The digital marketing team is primarily based in New York, with key regional leaders in London, Hong Kong, and Tokyo, and cross- functional business partners across the globe. This is an expanding team that drives the company's digital vision in service of client relationships worldwide.
The Digital Marketing Analyst will be a key addition to our clients team, and will enable them to scale our efforts and drive measurable business results via best-in-class digital campaigns and content. The role is a unique opportunity to contribute across all aspects of digital marketing, including the creation and deployment of website content and email.
Responsibilities:
- Support content production across client-facing websites, using the Sitecore content management system. Includes primary content production of HTML and image assets.
- Coordinate production tasks with off-shore content production team, including full ownership of outcome, quality control, code-review, troubleshooting, and adherence to design requirements, brand standards, and best practices.
- Partner with content strategy, product marketing & channel marketing teams, digital design, front- and back-end development teams to manage delivery of end-to-end integrated campaigns across multiple digital channels.
- Apply visual creativity and design eye to optimize email, campaign, and web creative in partnership with our Digital Design
- Lead, including image selection and light edits as necessary using Figma and other tools.
- Partner with internal teams to produce and deploy content for internal platforms such as the corporate intranet, our digital asset management system Seismic, and Salesforce.
- Stay informed on digital marketing best practices.
- Perform competitive analysis on our industry peers and digital marketing leaders in other industries.
- Undertake strategic ad hoc projects as required.
What are we looking forQualifications:
- 1-2 years of experience in a digital content production role using a content management system is required - 2-4 years is preferred
- Bachelor's degree required, with preference to majors in marketing, finance, operations, computer science, engineering, or technology
- Self-starter with ability to manage multiple projects and shifting priorities in deadline-driven environment
- Exposure to digital content creation software, such as Figma
- Sitecore a plus but not required
- Proficiency in HTML production for web and email, Litmus a plus but not required
- Knowledge of CSS and JavaScript a plus, but not required
- Business-to-business experience preferred
- Excellent interpersonal, communication, and problem-solving skills
- Occasional schedule flexibility for collaboration with global colleagues across time zones
- Experience with Agile/Scrum methodologies
$105,000 - $115,000 a year
DOE
