As a
Developer Platform Partner (DPP) Marketing Manager, you will be responsible for sourcing, building and maintaining strong relationships, taking those partnerships from 0-1 with product, and co-marketing campaigns with leading developer platforms like Vercel, Netlify, Repplit, Lovable, Cloudflare and others. You will help ensure Auth0 shows up in the ecosystems where developers already work and learn, by driving joint campaigns, integrations, and events.
You'll work cross-functionally with Product, Engineering, Developer Relations, Startups and Marketing teams, as well as with external partner teams. This role is ideal for someone who deeply understands the AI dev tools landscape, thrives on building successful partnerships, and is passionate about creating technical marketing that resonates with developers and the community.
Key Responsibilities- Proactively identify, source, and cold-outreach high-potential developer platform partners (Replit, Lovable, Vercel, Bolt, Builder.io) and serve as their primary point of contact for all Developer Marketing activities at Auth0.
- Evaluate how prospective partners fit our integration ecosystem and strategize how the partnership drives developer signups and activation.
- Influence internally and externally without formal authority - advocating for partner work to be prioritized on the product roadmap, while simultaneously getting partners to prioritize Auth0 in their own ecosystems.
- Lead co-marketing campaigns with Dev Partners (e.g., Vercel, Replit, Lovable, Bolt, Builder.io), including designing campaigns from 01, executing end-to-end, and tracking success.
- Drive event presence with partners, including hackathons, conferences, webinars, demo nights, and third-party events.
- Collaborate with Product and Advocacy teams to translate technical integrations into compelling developer narratives (blogs, landing pages, videos).
- Align with Demand Gen to ensure developer-first positioning in enterprise campaigns.
- Track KPIs such as signups, activations, and engagement to measure ROI and optimize campaigns.
QualificationsRequired:- 3-5 years of experience in partner marketing, developer marketing, or a technical product role with a partnership component.
- Demonstrated ability to source and close cold partnerships - not just manage warm inbound relationships.
- Strong cross-functional influence skills; comfortable driving prioritization decisions with product teams and external partners without formal authority.
- Technical fluency sufficient to evaluate integration complexity, understand product roadmap tradeoffs, and assess what a partnership requires to go live.
- Proven success running joint go-to-market campaigns with external partners, ideally in developer tools, SaaS, or startup ecosystems.
- Strong storytelling ability to translate technical features into developer-first value propositions.
- Experience supporting event marketing (meetups, hackathons, conference sponsorships).
- Data-driven mindset with experience measuring campaign performance and iterating.
- Deep understanding of how developers discover, evaluate, and adopt new tools.
Preferred:- Hands-on familiarity with the modern AI developer tooling ecosystem - platforms like Vercel, Replit, Lovable, Bolt, Builder.io, and similar. Understands these communities from the inside, not just as a marketer.
- Experience with AI-native or vibe-coding platforms (V0, Lovable, Cursor, or similar).
- Prior experience in a fast-paced environment (startup, SaaS, or open-source ecosystem).
- Bachelor's degree in Marketing, Communications, or a related field.
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